Brand Marketing

How brands can get a Met Gala boost, despite this year’s tough economic backdrop

Zendaya wears a blue and green gown and green head piece while posing for a photo on the Met Gala steps.
Zendaya attends the 2024 Met Gala Celebrating "Sleeping Beauties: Reawakening Fashion" at The Metropolitan Museum of Art in New York. (Jeff Kravitz/Jeff Kravitz/FilmMagic via Getty Images)
May 02, 2025 09:00 AM