Food & Beverage

Diageo reaches Ciroc deal with LeBron James-backed tequila brand

A close up of LeBron James wearing a brown cap.
LeBron James, already an investor in Lobos 1707, will become an investor in Ciroc through the tie-up. (Anthony Ghnassia/Photographer: Anthony Ghnassia/G)
April 08, 2025 02:12 PM

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