Sports
The golf tournament limits TV ad time and has strict rules for on-course brands, but sponsor Mercedes sees those restrictions as a competitive advantage.
College athletes can create organic experiences that aren’t for sale as ad buys.
Serena Williams stars in a fresh 30-second TV cut of Lincoln Navigator’s “Mic Drop” commercial.
Among the notable campaigns for April 2: Band-Aid’s artful products, the National Autistic Society’s moving new film and new spots for Harry’s, Peleton and Zillow.
Wendy’s says that “frozen sucks” in a basketball-themed spot promoting its “fresh, never frozen beef” burgers.
Among the notable campaigns for April 1: WWE stars storming Clash of Clans and Gatorade’s salute to fandom in Latin America.
Adobe shows off the Adobe Photoshop app for iPhone.
Among the notable campaigns for March 31: Neutrogena’s campaign with invisible John Cena and Corona’s sun-worn 100th birthday.
Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates for giving personalized gifts.
Among the notable campaigns for March 28: AT&T’s earned media with Cooper Flagg’s grandma and Serena Williams’ return for Lincoln.
