&Barr

&Barr announces Space Coast Credit Union’s new advertising campaign “Watchdog,” bringing its iconic logo to life through a computer-generated brand ambassador. The agency’s full-service offerings united to develop an integrated campaign to reach current and future members. The agency conducted primary research to identify the power of humor as the most impactful theme among target audiences and used it to develop the creative strategy. &Barr’s integrated, cross-channel approach to media planning and buying ensures the campaign’s reach for both English- and Spanish-speaking audiences. Its public relations team amplified these efforts by providing communications support to launch the campaign to internal and external audiences.

&Barr

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