Clickagy - Ad Age

With the fall of cookies, the industry is struggling to figure out what’s next. Most solutions are built around identity (ignoring 90% of web traffic) or 1st party hacks (not future-proof). Facing no good options, an AdTech company from Atlanta, GA has invented what looks to be the perfect replacement for cookies. Dubbed “Privacy Clusters”, they’re persistent micro-groupings of approximately 3-5 devices, mathematically bound together to act as a single, trackable and targetable entity. Targetable across all programmatic channels, Privacy Clusters qualify for behavioral segments just as cookies used to, they work across browsers like Safari & Firefox that block cookies, and can even track view-through conversions across 100% of devices!

Companies On The Move