Coegi

The Humane Society of the United States has partnered with media and marketing agency, Coegi, to boost support for animal welfare.

In 2024, the focus is an adaptable media strategy igniting empathy, action, and advocacy amidst changing nonprofit landscapes.

Using impactful units across display, video and social, we are connecting directly with animal lovers and donors through authentic, heartfelt messages. Early results showing promising signs of increased advocacy with a lower cost per donor