Good Things - Ad Age

Former AEG and Live Nation executive Caroline Frye Burruss launches Good Things, a purpose-driven agency specializing in brand strategy, experiences, and events across music, lifestyle, and entertainment. The agency will also develop and produce its own IP and large-scale events. Good Things opens with a roster that includes plant-based food brand Wicked Kitchen and their sponsorship of Support + Feed, featured on Billie Eilish's current world tour. Good Things is also working with Climate Control Projects on its upcoming music festival for climate action. Burruss brings on a supergroup of women to head up Good Things, including VP/Executive Producer Danielle Thomas, Creative Director Kathlene Linehan, and Chief of Staff Jamie Flynn.

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