Mutiny - Ad Age

Following the explosive growth of its gaming practice, Trailer Park Group announces the launch of Mutiny, a new gaming agency led by SVP Geordie Larratt-Smith. Mutiny launches with a team of 25 and partnerships with Xbox, Riot Games, Niantic, and Ubisoft. Upon launch, Mutiny is supporting Xbox Game Pass marketing efforts globally. Additional Xbox campaign highlights include the brand refresh of PC Game Pass, launching a TikTok Hashtag Challenge for Forza Horizon 5 driving over 11B views, and a music video to highlight the PC Game Pass deal of the summer with the help of streamer Myth. Mutiny’s ECD, Noah Eichen, has led teams across the gaming industry for over 17 years, building campaigns for Xbox, Mojang, EA, Ubisoft, Sega, and more.

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