OBE Worldwide Acquires Playmaker Experiential

OBE Worldwide Acquires London-Based Agency Playmaker Experiential, Expanding Global Reach

OBE Worldwide, an award-winning experience-led agency founded in 1995 by Dan Hirsch and operating as On Board Experiential (OBE), has acquired majority stake of London-based agency Playmaker Experiential, a move that underscores its commitment to global expansion and strategic growth.

Under the visionary leadership of CEO Deb Lemon, the agency has established itself as a trailblazer in creating strategic and impactful brand experiences for clients across various industries, including Nike, Meta, Sephora, Kellogg’s and JPMorgan Chase & Co.

The acquisition of Playmaker Experiential, led by Managing Partners Ian Hayne and James Hogben, marks a significant milestone in OBE’s expansion strategy.

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