A Flock of Sheep Sings to Queen in Honda's Super Bowl Spot
Bryan Buckley Directs Ad Promoting Ridgeline Truck's Audio System
Editor's Pick
A flock of sheep sing along to Queen in Honda's Super Bowl commercial this year, in a spot promoting the automaker's Ridgeline trucks.
Highlighting the truck's factory truck-bed audio system, enabling music to play outside the truck, the spot sees the sheep appearing to launch into Freddie Mercury's distinctive vocals to "Somebody to Love" after being transported by a farmer in the Ridgeline. Even the sheep-dog joins in.
The ad, by RPA, was directed by Bryan Buckley of Hungry Man and we're told it was shot using real sheep and a trained sheep dog, VFX (by The Mill) "staying true to the anatomy and natural behavior of sheep." This included study of the movement of sheep's mouths to determine how their facial muscles might react while singing.
The spot will play during the third quarter of the Super Bowl, and is also on Honda's YouTube channel.
Read more about the ad on Adage.com.
Credits
- Date
- Feb 01, 2016
- Brand :
- Honda
- Client :
- Honda
- Director :
- Bryan Buckley
- Production Company :
- Hungry Man
- Executive Vice President, CCO :
- Joe Baratelli
- Senior Vice President/Executive Creative Director :
- Jason Sperling
- Creative Director, Art Director :
- Brent Singer
- Senior Art Director :
- Matthew Pullen
- Senior Art Director :
- Amy Servidea
- Senior Copywriter :
- Chris Bradford
- Senior Copywriter :
- Audrey Attal
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chesler
- Senior Producer :
- Eva Ellis
- Vice President, Director, Business Affairs :
- Maria Del Homme
- Executive Vice President, Management Account Director :
- Brett Bender
- Vice President, Group Account Director :
- Adam Blankenship
- Vice President, Management Supervisor :
- Cathy OGorman
- Account Supervisor :
- Jacob Gentry
- Account Executive :
- Chris Varela
- Account Executive :
- Christina Contreras
- Senior Vice President, Group Strategic Planning Director :
- Christian Cocker
- Associate Director, Strategic Planning :
- Nargis Pirani
- Senior Strategic Planner :
- Elissa Murch
- Program Manager :
- Melissa Heitman
- Editorial :
- Union Editorial
- Editor :
- Jim Haygood
- Visual Effects and Design :
- The Mill
- Color :
- The Mill
- Music Track :
- "Somebody To Love"
- Composer :
- Freddie Mercury
- Re-Record and Sound Design :
- Beacon Street Studios
- Mix :
- Lime Studios
- Agency :
- RPA
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