Spotify wraps 2017 up with another data-driven push looking back at the year in music. The streaming giant is known for turning its user stats into compelling marketing, now at play in a new microsite to accompany its end-of-year outdoor campaign. The latter was unveiled last week and focuses on 2018 goals, as well as its Year in Music lists.
The site, 2017Wrapped.com lets Spotify users learn more about the most streamed artists, albums, genres and more this year. Features include an interactive quiz testing users about their own listening habits from 2017, to see if they are truly in tune with what they listened to most.
There's also "Ones That Got Away"-- a personalized playlist to help fans discover even more new music, featuring 2017 songs Spotify thinks they'll love but haven't heard yet. To create the playlist, Spotify identified "Tastemakers" (highly active users that tend to discover music early and often) and explored music that they added to their playlists in 2017. From there, Spotify identified a pool of songs that would closely align with other users' taste.