Spotify Announces the World's Most-Streamed Music on Its End-of-Year Microsite

Interactive Microsite Includes a Personalized Playlist of Songs You Haven't Heard Yet

Published On
Dec 05, 2017
2017 Wrapped

Editor's Pick

Spotify wraps 2017 up with another data-driven push looking back at the year in music. The streaming giant is known for turning its user stats into compelling marketing, now at play in a new microsite to accompany its end-of-year outdoor campaign. The latter was unveiled last week and focuses on 2018 goals, as well as its Year in Music lists.

The site, lets Spotify users learn more about the most streamed artists, albums, genres and more this year. Features include an interactive quiz testing users about their own listening habits from 2017, to see if they are truly in tune with what they listened to most.

There's also "Ones That Got Away"-- a personalized playlist to help fans discover even more new music, featuring 2017 songs Spotify thinks they'll love but haven't heard yet. To create the playlist, Spotify identified "Tastemakers" (highly active users that tend to discover music early and often) and explored music that they added to their playlists in 2017. From there, Spotify identified a pool of songs that would closely align with other users' taste.


Dec 05, 2017
Brand :
Client :
Chief Marketing Officer :
Seth Farbman
Vice President, Brand and Creative :
Jackie Jantos
Global Brand Director :
Alexandra Tanguay
Global Creative Director :
Alex Bodman
Global Brand Design Director :
Rasmus Wangelin
Senior Art Director :
Ellen Pai
Senior Art Director :
Erik Herrstrom
Associate Director :
Christian Navarro
Senior Global Brand Manager :
Payman Kassaie
Senior Global Brand Manager :
Jonathan Chu
Director, Integrated Production :
Belinda Lopez
Senior Producer :
Davis Najdecki
Global Director, Brand Strategy :
Zach Pentel
Head of Marketing Strategy and Planning :
Neal Gorevic
Global Consumer Marketing :
Krista Scozzari
Global Consumer Marketing :
Antonia Moreland
Data Program Manager :
Sara Kayden
Data Science :
Gordon Silvera
Data Science :
Gabriel Duncan
Front-End Development :
Active Theory

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