Spotify Announces the World's Most-Streamed Music on Its End-of-Year Microsite
Interactive Microsite Includes a Personalized Playlist of Songs You Haven't Heard Yet
Editor's Pick
Spotify wraps 2017 up with another data-driven push looking back at the year in music. The streaming giant is known for turning its user stats into compelling marketing, now at play in a new microsite to accompany its end-of-year outdoor campaign. The latter was unveiled last week and focuses on 2018 goals, as well as its Year in Music lists.
The site, 2017Wrapped.com lets Spotify users learn more about the most streamed artists, albums, genres and more this year. Features include an interactive quiz testing users about their own listening habits from 2017, to see if they are truly in tune with what they listened to most.
There's also "Ones That Got Away"-- a personalized playlist to help fans discover even more new music, featuring 2017 songs Spotify thinks they'll love but haven't heard yet. To create the playlist, Spotify identified "Tastemakers" (highly active users that tend to discover music early and often) and explored music that they added to their playlists in 2017. From there, Spotify identified a pool of songs that would closely align with other users' taste.
Credits
- Date
- Dec 05, 2017
- Brand :
- Spotify
- Client :
- Spotify
- Chief Marketing Officer :
- Seth Farbman
- Vice President, Brand and Creative :
- Jackie Jantos
- Global Brand Director :
- Alexandra Tanguay
- Global Creative Director :
- Alex Bodman
- Global Brand Design Director :
- Rasmus Wangelin
- Senior Art Director :
- Ellen Pai
- Senior Art Director :
- Erik Herrstrom
- Associate Director :
- Christian Navarro
- Senior Global Brand Manager :
- Payman Kassaie
- Senior Global Brand Manager :
- Jonathan Chu
- Director, Integrated Production :
- Belinda Lopez
- Senior Producer :
- Davis Najdecki
- Global Director, Brand Strategy :
- Zach Pentel
- Head of Marketing Strategy and Planning :
- Neal Gorevic
- Global Consumer Marketing :
- Krista Scozzari
- Global Consumer Marketing :
- Antonia Moreland
- Data Program Manager :
- Sara Kayden
- Data Science :
- Gordon Silvera
- Data Science :
- Gabriel Duncan
- Front-End Development :
- Active Theory
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