Old Spice : 4 and 1/2 Weeks to Save the World

Dikembe Mutombo is out to save us all.

Published On
Nov 25, 2012

Editor's Pick

Wieden & Kennedy Portland go old-school for Old Spice's "Believe in Your Smellf" campaign via "4 and 1/2 Weeks to Save the World," an online game launched the day before Thanksgiving, starring retired NBA star Dikembe Mutombo. The end of the world is, at least according to the Mayan calendar, almost upon us -- and it's going to happen just a few days before Christmas, on Dec. 21. The game features Mr. Mutombo, accompanied by his intelligent and English-speaking "bear friend" Science the Bear, as he goes on various missions to try and save the world. In the brand's trademark offbeat style, the missions are also just as ridiculous as you would expect.

Week one, Mr. Mutombo faces the "Great 2012 Dance Crisis," when his trusty bear friend tells him about how Americans are too busy dancing Gangnam Style to actually go out and vote. The mission: To stop people from dancing so they can go out and vote.

Over Thanksgiving (week two), he spends time with Science the Bear and a "random Turkey," who finds the day kind of awkward, presumably due to the cannibalistic implications. What other adventures the brand and agency are set to unveil, we'll find out soon-- only two of five levels are unlocked right now. Still, it's a great way to spend what might conceivably be your last few days on Earth.


Nov 26, 2012
Old Spice
Old Spice
Wieden & Kennedy-Portland
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Interactive Creative Director:
Matt O'Rourke
Andy Laugenour
Art Director:
Max Stinson
Interactive Senior Producer:
Mike Davidson
Interactive Producer:
Ben Kendall
UX Designer:
Jake Doran
Director, Broadcast Production:
Ben Grylewicz
Director, Interactive Production:
Pierre Wendling
Media Team:
Kelly Muller
Media Team:
Kerry Antos
Media Team:
Lisa Feldhusen
Game Developer:
Adam Saltsman
Paul Veer
Sven Ruthner
Jukio Kallio
Sound Designer:
Robin Arnott
Animation Company:
Powerhouse Animation Studios
Game Development:
Adam Atomic
Studio Director:
Jason Williams
Production Director:
Louie Granda
Creative Director:
Sam Deats
Chris Beaver
Ed Booth
Kellan Stover
Digital Development:
Ash Warren
Nate Horstmann
Dan Will
Joe Corrao

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