Mitsubishi : 5 World Records in 24 Hours

Mitsubishi and 180 L.A. put the Oulander to the test in (shudder) Alberta Canada in an attempt to bust some auto-oriented Guinness World Records. To demonstrate the handling abilities of the vehicle, the agency aimed for, and broke five records: Greatest distance driven by a vehicle in reverse on snow in 30 seconds; shortest braking distance by a vehicle on ice; most vehicle figure eights on ice in two minutes; fastest vehicle slalom relay on ice; and fastest driven square lap. The car was driven by stuntman Garvin Cross. The campaign includes spots and digital and social media efforts driving viewers to Mitsubishi's world records page.

Mitsubishi : 5 World Records in 24 Hours

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