Mitsubishi : 5 World Records in 24 Hours
Mitsubishi makes a mess of the record book
Published On
Feb 08, 2011
Editor's Pick
Mitsubishi and 180 L.A. put the Oulander to the test in (shudder) Alberta Canada in an attempt to bust some auto-oriented Guinness World Records.
To demonstrate the handling abilities of the vehicle, the agency aimed for, and broke five records: Greatest distance driven by a vehicle in reverse on snow in 30 seconds; shortest braking distance by a vehicle on ice; most vehicle figure eights on ice in two minutes; fastest vehicle slalom relay on ice; and fastest driven square lap. The car was driven by stuntman Garvin Cross.
The campaign includes spots and digital and social media efforts driving viewers to Mitsubishi's world records page.
Credits
- Date
- Feb 09, 2011
- Brand :
- Mitsubishi
- Client :
- Mitsubishi
- Agency :
- 180 LA
- Executive Creative Director :
- William Gelner
- Creative Director :
- Gavin Milner
- Creative Director :
- Grant Holland
- Copywriter :
- Ben Bliss
- Art Director :
- Rob McQueen
- Managing Partner, Executive Producer :
- Peter Cline
- Producer :
- Dave Stephenson
- Production Company :
- Boxer Films
- Director/Director, Photography :
- Jordan Valenti
- Executive Producer :
- John Clark
- Executive Producer :
- Beth George
- Head of Production :
- John Quinn
- Production Designer :
- Greg Loewen
- Stylist :
- Christine Thomson
- Casting Director :
- Rhonda Fisekci
- Editorial Company :
- Beast
- Editor :
- Igor Kovalik
- Assistant Editor :
- Seema Naik
- Executive Producer :
- Valerie Petrusson
- Producer :
- Joanna Hall
- Colorist :
- Stefan Sonnenfeld
- Transfer Facility :
- CO3
- Online/Visual Effects :
- Method
- Flame Artist :
- Pete Mayor
- Executive Producer :
- Robert Owens
- Producer :
- Ananda Reavis
- Recording Studio :
- Eleven Sound
- Mixer :
- Jeff Payne
- Assistant Mixer :
- Ben Freer
- Executive Producer :
- DJ Fox-Engstrom
- Music Company :
- Extreme Music
- Composer :
- Nick Phoenix
Need a credit fix? Contact the Creativity Editors
Project Type
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