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Mini riffs on rivals’ taglines in ads outside the New York Auto Show

Billboard featuring a blue MINI Countryman and the line “’ELLO, CAR PEOPLE. Are you built tough enough to have a little fun?”
Ads from Goodby Silverstein & Partners reference well-known lines for Jeep, Mercedes, Ford and Porsche. (Mini USA)
April 16, 2025 12:00 PM

Mini USA won’t be formally attending the New York International Auto Show, which begins today. Instead, the BMW-owned brand is crashing the industry event by co-opting competitor taglines in an outdoor campaign.

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