Mini USA won’t be formally attending the New York International Auto Show, which begins today. Instead, the BMW-owned brand is crashing the industry event by co-opting competitor taglines in an outdoor campaign.
Mini USA won’t be formally attending the New York International Auto Show, which begins today. Instead, the BMW-owned brand is crashing the industry event by co-opting competitor taglines in an outdoor campaign.
Four juries selected the top entries in Work, People, Creative Marketing and Production.