Work

Mini riffs on rivals’ taglines in ads outside the New York Auto Show

Billboard featuring a blue MINI Countryman and the line “’ELLO, CAR PEOPLE. Are you built tough enough to have a little fun?”
Ads from Goodby Silverstein & Partners reference well-known lines for Jeep, Mercedes, Ford and Porsche. (Mini USA)
ES
By:
E.J. Schultz
April 16, 2025 12:00 PM

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