Abby Wambach Can Do More Than Score Goals, She Can Kick Lights Out
Spot for Lighting Firm Cree Coincides With Women's World Cup
Published On
Jun 05, 2015
Editor's Pick
It's not just sporting firms that are capitalizing on soccer's women's World Cup, which kicks off this week. LED lighting firm Cree makes good use of U.S. star Abby Wambach (America's most prolific international goal scorer in history) in this spot, as she shows off her celebrated precision by kicking out a series of lights in a darkened stadium. The spot, by Raleigh-based agency Baldwin&, ends with the tagline "Time to end bad lighting" before Wambach switches on the better stadium lights, presumably, provided by Cree.
Credits
- Date
- Jun 05, 2015
- Brand :
- Cree
- Client :
- Cree
- Agency :
- Baldwin & Raleigh
- Creative Director :
- David Baldwin
- Creative Director :
- Bob Ranew
- Art Director :
- Jimmie Blount
- Copywriter :
- Britton Upchurch
- Producer :
- Natalie Lum Freedman
- Production Company :
- Pecubu Productions
- Director :
- Patrick Murphy
- Director, Photography :
- Joseph Messier
- Producer :
- Terry Gallagher
- Production Designer :
- Jeremy Carmone
- Post Producer :
- Elastic , Santa Monica
- Animator :
- Steven Do
- Executive Producer :
- Jennifer Sofio Hall
- Visual Effects :
- a52, Santa Monica
- Visual Effects Supervisor :
- Jesse Monsour
- Head of 3D Animation :
- Kirk Shintani
- CG Supervisor :
- Max Ulichney
- Colorist :
- Paul Yacono
- Conform :
- Kevin Stokes
- Executive Producer :
- Patrick Nugent
- Producer :
- Michael Steinmann
- Editorial :
- Rock Paper Scissors, Santa Monica
- Editor :
- Louis-Philippe Charette
- Executive Producer :
- Angela Dorian
- Producer :
- Dina Ciccotello
- Music :
- JSM Music
- Composer/Chief Creative Offier/Executive Producer :
- Joel Simon
- Composer :
- Seamus Connolly
- Sound Design :
- Pony Sound, Austin
- Engineer :
- Corey Roberts
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Project Type
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