Abby Wambach Can Do More Than Score Goals, She Can Kick Lights Out

Spot for Lighting Firm Cree Coincides With Women's World Cup

Published On
Jun 05, 2015

Editor's Pick

It's not just sporting firms that are capitalizing on soccer's women's World Cup, which kicks off this week. LED lighting firm Cree makes good use of U.S. star Abby Wambach (America's most prolific international goal scorer in history) in this spot, as she shows off her celebrated precision by kicking out a series of lights in a darkened stadium. The spot, by Raleigh-based agency Baldwin&, ends with the tagline "Time to end bad lighting" before Wambach switches on the better stadium lights, presumably, provided by Cree.

Credits

Date
Jun 05, 2015
Brand:
Cree
Client:
Cree
Agency:
Baldwin & Raleigh
Creative Director:
David Baldwin
Creative Director:
Bob Ranew
Art Director:
Jimmie Blount
Copywriter:
Britton Upchurch
Producer:
Natalie Lum Freedman
Production Company:
Pecubu Productions
Director:
Patrick Murphy
Director, Photography:
Joseph Messier
Producer:
Terry Gallagher
Production Designer:
Jeremy Carmone
Post Producer:
Elastic , Santa Monica
Animator:
Steven Do
Executive Producer:
Jennifer Sofio Hall
Visual Effects:
a52, Santa Monica
Visual Effects Supervisor:
Jesse Monsour
Head of 3D Animation:
Kirk Shintani
CG Supervisor:
Max Ulichney
Colorist:
Paul Yacono
Conform:
Kevin Stokes
Executive Producer:
Patrick Nugent
Producer:
Michael Steinmann
Editorial:
Rock Paper Scissors, Santa Monica
Editor:
Louis-Philippe Charette
Executive Producer:
Angela Dorian
Producer:
Dina Ciccotello
Music:
JSM Music
Composer/Chief Creative Offier/Executive Producer:
Joel Simon
Composer:
Seamus Connolly
Sound Design:
Pony Sound, Austin
Engineer:
Corey Roberts

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Project Type
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