These Shocking 'Web Tutorials' Tell You How to Terminate a Pregnancy -- Violently

Powerful Campaign From Chile Backs Bill to Legalize Abortion

Published On
Jun 04, 2015

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This set of harrowing "abortion tutorials " from Chile is designed to press lawmakers to legalize abortion, by highlighting the lengths some women will go to in a country where termination of pregnancy is illegal.

The powerful and shocking campaign, created by Grey Chile for sexual and reproductive rights group Somos Miles, backs Chile's Therapeutic Abortion Bill, presented in Parliament last February by President Bachelet, which could make abortion legal in the country. The group says thousands of Chilean women are dying from illegal abortions every year.

The videos are all presented by attractive young woman who start out brightly in the manner of a makeup or cooking tutorial on YouTube -- but it gradually becomes apparent that they're actually talking you through how to terminate a pregnancy in the most horrific, violent ways. For example, as seen here, throwing yourself backwards down a steep flight of stairs. Or getting yourself run over at traffic lights, or falling over a fire hydrant in stilettos. They all end by pointing out that at the moment, the only legal abortion in Chile is an accidental abortion.

Credits

Date
Jun 04, 2015
Brand:
Somos Miles
Client:
Somos Miles
Agency:
Grey - Chile
Client:
Maria Antonieta Saa
Client:
Claudia Dides
Client:
Pao Dragnic
Client:
Constanza Fernndez
Client:
Paula Norambuena
Client:
Leslie Nicholls
Client:
Rolando Jimnez
Creative Team:
Alberto Osorio
Creative Team:
Robert Canales
Creative Team:
Pancho Rojas
Account Team:
Javier Herrera
Account Team:
Oscar Lizarralde
Digital Team:
Felix Padilla
Digital Team:
Mauricio Anaya
Digital Team:
Roberto Aravena
Producer:
Mauricio Medina
Production House:
Funky Films
Executive Producer:
Sole Sahie
Executive Producer:
Marco Jara
Director:
Diaz +Garry
Director:
Daniel Heusser
Sound Effects:
Stuntman
Editing:
Marcelo Pedraza
Colorist:
Carlos Seplveda
Sound Director:
Plataforma Digital

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