Absolut Vodka invited artists to use its bottle shape as a blank canvas, as part of a campaign spanning TV, print, out of home, digital and experiential marketing. The campaign strapline is 'It all starts with an Absolut Blank'.

The brand invited 20 artists, from creative disciplines encompassing sculpture, painting, drawing, filmmaking and digital art, to create artworks which will include light installations, murals and collages to be featured in the campaign, which launches in the UK and several other markets this week.