Kevin Spacey Plays a New Jersey Mobster, Scotsman and More for E-Trade
Actor Goes New Jersey, Scots and English in Latest R/GA Spot
By
Alexandra Jardine
Published On
Jan 22, 2016
Editor's Pick
Kevin Spacey has already played a talent scout and discussed the future of beards for E-Trade. Now the actor shows off another facet of his versatility -- his talent for accents.
Going "off script" to demonstrate that E-Trade is all about seizing opportunities, Spacey hams it up in the roles of a New Jersey mobster, a Scottish mason and a patrician Englishman playing Shakespeare in the investment site's latest spot. (Spacey has, of course, famously played Richard III -- so is this is an audition for Macbeth, which is famously the inspiration for "House of Cards"?)
The spot, which breaks this weekend, is by creative agency R/GA and was directed by Steve Miller at Radical New York.
Credits
- Date
- Jan 22, 2016
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- R/GA
- Global Chief Creative Officer :
- Nick Law
- Senior Vice President/Executive Creative Director :
- Taras Wayner
- Vice President, Digital Advertising :
- Michael Lowenstern
- Creative Director :
- Lee Margolis
- Associate Creative Director :
- Steve Giraldi
- Associate Creative Director :
- Peter Unger
- Group Director, Film Production :
- Kat Friis
- Senior Producer :
- Brian Schierman
- Production Company :
- Radical Media
- Director :
- Steve Miller
- Executive Producer :
- Frank Scherma
- Executive Producer :
- Gregg Carlesimo
- Head of Production :
- Frank Dituri
- Line Producer :
- Matt OShea
- Director, Photography :
- Igor Martinovic
- Editorial Company :
- Cutting Room
- Editor :
- Merritt Duff
- Assistant Editor :
- Megan Katuran
- Executive Producer :
- Melissa Lubin
- Music :
- JSM Music
- Chief Creative Officer/Composer :
- Joel Simon
- Composer :
- Neil Jason
- Composer/Sound Designer :
- Nathan Kil
- Executive Producer :
- Jeff Fiorello
- Telecine :
- CO3
- Colorist :
- Tim Masick
- Post Producer :
- Light of Day
- Executive Producer :
- Colin Stackpole
- Flame Artist :
- Pete DeAndrea
- Audio Producer :
- Sonic Union
- Audio Engineer :
- Michael Marinelli
- Senior Producer :
- Justine Cortale
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Industry
Project Type
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