Kevin Spacey Plays a New Jersey Mobster, Scotsman and More for E-Trade

Actor Goes New Jersey, Scots and English in Latest R/GA Spot

Published On
Jan 22, 2016

Editor's Pick

Kevin Spacey has already played a talent scout and discussed the future of beards for E-Trade. Now the actor shows off another facet of his versatility -- his talent for accents.

Going "off script" to demonstrate that E-Trade is all about seizing opportunities, Spacey hams it up in the roles of a New Jersey mobster, a Scottish mason and a patrician Englishman playing Shakespeare in the investment site's latest spot. (Spacey has, of course, famously played Richard III -- so is this is an audition for Macbeth, which is famously the inspiration for "House of Cards"?)

The spot, which breaks this weekend, is by creative agency R/GA and was directed by Steve Miller at Radical New York.


Jan 22, 2016
Brand :
Client :
Agency :
Global Chief Creative Officer :
Nick Law
Senior Vice President/Executive Creative Director :
Taras Wayner
Vice President, Digital Advertising :
Michael Lowenstern
Creative Director :
Lee Margolis
Associate Creative Director :
Steve Giraldi
Associate Creative Director :
Peter Unger
Group Director, Film Production :
Kat Friis
Senior Producer :
Brian Schierman
Production Company :
Radical Media
Director :
Steve Miller
Executive Producer :
Frank Scherma
Executive Producer :
Gregg Carlesimo
Head of Production :
Frank Dituri
Line Producer :
Matt OShea
Director, Photography :
Igor Martinovic
Editorial Company :
Cutting Room
Editor :
Merritt Duff
Assistant Editor :
Megan Katuran
Executive Producer :
Melissa Lubin
Music :
JSM Music
Chief Creative Officer/Composer :
Joel Simon
Composer :
Neil Jason
Composer/Sound Designer :
Nathan Kil
Executive Producer :
Jeff Fiorello
Telecine :
Colorist :
Tim Masick
Post Producer :
Light of Day
Executive Producer :
Colin Stackpole
Flame Artist :
Pete DeAndrea
Audio Producer :
Sonic Union
Audio Engineer :
Michael Marinelli
Senior Producer :
Justine Cortale

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