This VW Pre-Roll Will Skip Itself for You
YouTube action for the new Beetle shows how you never have to shift gears
Published On
Apr 21, 2013
Editor's Pick
The Volkswagen Fusca (the new Beetle in Brazil) has something called "DSG Tiptonic Transmission," which, put simply, shifts gears automatically. To demonstrate this, AlmapBBDO created a YouTube pre-roll that automatically "skipped" the commercial after the requisite five seconds, making the point that the car doesn't need you to shift gears, even when you're watching videos of cats (or whatever.)
Credits
- Date
- Apr 22, 2013
- Brand :
- Volkswagen Beetle
- Client :
- Volkswagen Beetle
- Agency :
- ALMAP BBDO
- Group Creative Director :
- Luiz Sanches
- Creative Director :
- Renato Simoes
- Creative Director :
- Bruno Prosperi
- Co-Creative Director :
- Luciana Haguiara
- Co-Creative Director :
- Sandro Rosa
- Art Director :
- Andre Leotta
- Copywriter :
- Leo Avila
- Digital Production :
- Fernando Boniotti
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Project Type
