Adidas tapped Jonah Hill to direct its star-studded tribute to teamwork
Pharrell Williams and Yara Shahidi are faculty members at brand's school of all-stars in Originals spot from Johannes Leonardo
Editor's Pick
Adidas rolls out a star-studded tribute to teamwork (and matching attire) for its Superstar shoe, directed by actor Jonah Hill, a longtime streetwear aficionado. The 60-second spot from Johannes Leonardo follows the newest member of the Superstar club—skater Jenn Soto—as she flies through her first day at a very special school.
After finding her locker and donning new shoes, she speeds down the long hallways to class. Music is taught by Pharrell Williams, and Yara Shahidi is the dance instructor. All four members of K-pop group Blackpink are hanging out in the breakroom, complete with Adidas vending machine.
Finally, she makes it to skate class, where she is greeted by pro gamer Ninja and her fellow skateboard champ Tyshawn Jones. Hill himself makes a brief appearance at an editing deck, and keen eyes will spot a multigenerational lineup of athletes, actors and celebrities including Kerwin Frost, Anitta, Mariah Duran, Mark Gonzales, Blondey, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady and Anna Isoniemi. Ultimately, the all-stars come together to make the point that "change is a team sport."
“There's no knowledge without the older generation who did it first,” Hill said in a statement. “And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”
Credits
- Date
- Jan 29, 2020
- Client :
- Adidas
- Agency :
- Johannes Leonardo
- Chief Creative Officer :
- Jan Jacobs
- Chief Creative Officer :
- Leo Premutico
- Creative Director Partner :
- Ferdinando Verderi
- Creative Director :
- Ray Smiling
- Associate Creative Director :
- Maclean Jackson
- Design Director :
- Sarah Bassett
- Designer :
- Alexa Mekita
- Designer :
- Tom Elsey
- Designer :
- Nicholas Lomboy
- Director of Creative Services :
- Michelle Moscone
- Senior Project Manager :
- Camilla Scales
- Junior Project Manager :
- Michelle Pham
- Head of Integrated Production :
- Maria Perez
- Executive Producer :
- Brett Fisher
- Producer :
- Doug Moffitt
- Associate Producer :
- Leigha Monier - Williams
- Head of Account :
- Emily Wilcox
- Group Account Director :
- Sam McCallum
- Senior Account Director :
- Dom Dalton
- Management Supervisor :
- Ru Soylu
- Account Executive :
- Isaac Cerecke
- Head of Strategy :
- Mark Aronson
- Group Strategy Director :
- Emily Garvey Elias
- Strategy Director :
- Kevin Harrington
- Senior Strategist :
- Matt Choi
- Head of Communications Strategy :
- Megan Piro
- Communication Planner :
- Casey Donahue
- Director of Business Affairs :
- Alesa Blanchard - Nelson
- Business Affairs Manager :
- Liz Mistreil
- Film Production Company :
- Smuggler
- Director :
- Jonah Hill
- Executive Producer :
- Patrick Milling Smith
- Executive Producer :
- Brian Carmody
- Executive Producer :
- Drew Santarsiero
- Chief Operating Officer :
- Andrew Colon
- Line Producer :
- Brian Quinlan
- Producer :
- Ali Goodwin
- Director of Photography :
- Christopher Blauvelt
- Editorial :
- Work
- Editor :
- Biff Butler
- Cutting Assistant :
- Christopher O'Brien
- Assistant Editor :
- Christopher Wronka
- Head of Production :
- Alejandra Alarcon
- Executive Producer :
- Erica Thompson
- Producer :
- Rebecca Baker
- Visual Effects :
- Artjail
- VFX Supervisor :
- Christoph Schroer
- 2D Lead :
- Marcus Wood
- 2D Lead Nuke Compositor :
- Herculano Fernandes
- 2D Compositor :
- Gerard Andal
- 2D Compositor :
- Kyle Andal
- Designer/Illustrator :
- Lindsey Mayer - Beug
- Head of Production :
- John Skeffington
- Producer :
- Sue Yee Hubbard
- Color :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Senior Producer :
- Gabriel Wakeman
- Track :
- Love is Blue
- Artist :
- Liberace
- Writer :
- Blackburn Bruan Andre
- Writer :
- Lemaire Pierre Louse
- Writer :
- Popp Andre Charles Jean
- Publisher :
- Warner Chappell
- Master :
- Universal Music
- Music Supervision :
- Record Play LTD
- Founder & CEO :
- Daniel Cross
- Sound Design & Mix :
- Lime Studios
- Sound Engineer :
- Rohan Young
- Executive Producer :
- Susie Boyajan
- Senior Producer :
- Kayla Phungglan
Need a credit fix? Contact the Creativity Editors
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