Adidas rolls out a star-studded tribute to teamwork (and matching attire) for its Superstar shoe, directed by actor Jonah Hill, a longtime streetwear aficionado. The 60-second spot from Johannes Leonardo follows the newest member of the Superstar club—skater Jenn Soto—as she flies through her first day at a very special school.
After finding her locker and donning new shoes, she speeds down the long hallways to class. Music is taught by Pharrell Williams, and Yara Shahidi is the dance instructor. All four members of K-pop group Blackpink are hanging out in the breakroom, complete with Adidas vending machine.
Finally, she makes it to skate class, where she is greeted by pro gamer Ninja and her fellow skateboard champ Tyshawn Jones. Hill himself makes a brief appearance at an editing deck, and keen eyes will spot a multigenerational lineup of athletes, actors and celebrities including Kerwin Frost, Anitta, Mariah Duran, Mark Gonzales, Blondey, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady and Anna Isoniemi. Ultimately, the all-stars come together to make the point that "change is a team sport."
“There's no knowledge without the older generation who did it first,” Hill said in a statement. “And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”