Adidas tapped Jonah Hill to direct its star-studded tribute to teamwork

Pharrell Williams and Yara Shahidi are faculty members at brand's school of all-stars in Originals spot from Johannes Leonardo

Published On
Jan 29, 2020

Editor's Pick

Adidas rolls out a star-studded tribute to teamwork (and matching attire) for its Superstar shoe, directed by actor Jonah Hill, a longtime streetwear aficionado. The 60-second spot from Johannes Leonardo follows the newest member of the Superstar club—skater Jenn Soto—as she flies through her first day at a very special school.

After finding her locker and donning new shoes, she speeds down the long hallways to class. Music is taught by Pharrell Williams, and Yara Shahidi is the dance instructor. All four members of K-pop group Blackpink are hanging out in the breakroom, complete with Adidas vending machine.

Finally, she makes it to skate class, where she is greeted by pro gamer Ninja and her fellow skateboard champ Tyshawn Jones. Hill himself makes a brief appearance at an editing deck, and keen eyes will spot a multigenerational lineup of athletes, actors and celebrities including Kerwin Frost, Anitta, Mariah Duran, Mark Gonzales, Blondey, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady and Anna Isoniemi. Ultimately, the all-stars come together to make the point that "change is a team sport."

“There's no knowledge without the older generation who did it first,” Hill said in a statement. “And there's no change or progression without the new generation. So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”

Credits

Date
Jan 29, 2020
Client:
Adidas
Agency:
Johannes Leonardo
Chief Creative Officer:
Jan Jacobs
Chief Creative Officer:
Leo Premutico
Creative Director Partner:
Ferdinando Verderi
Creative Director:
Ray Smiling
Associate Creative Director:
Maclean Jackson
Design Director:
Sarah Bassett
Designer:
Alexa Mekita
Designer:
Tom Elsey
Designer:
Nicholas Lomboy
Director of Creative Services:
Michelle Moscone
Senior Project Manager:
Camilla Scales
Junior Project Manager:
Michelle Pham
Head of Integrated Production:
Maria Perez
Executive Producer:
Brett Fisher
Producer:
Doug Moffitt
Associate Producer:
Leigha Monier - Williams
Head of Account:
Emily Wilcox
Group Account Director:
Sam McCallum
Senior Account Director:
Dom Dalton
Management Supervisor:
Ru Soylu
Account Executive:
Isaac Cerecke
Head of Strategy:
Mark Aronson
Group Strategy Director:
Emily Garvey Elias
Strategy Director:
Kevin Harrington
Senior Strategist:
Matt Choi
Head of Communications Strategy:
Megan Piro
Communication Planner:
Casey Donahue
Director of Business Affairs:
Alesa Blanchard - Nelson
Business Affairs Manager:
Liz Mistreil
Film Production Company:
Smuggler
Director:
Jonah Hill
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Executive Producer:
Drew Santarsiero
Chief Operating Officer:
Andrew Colon
Line Producer:
Brian Quinlan
Producer:
Ali Goodwin
Director of Photography:
Christopher Blauvelt
Editorial:
Work
Editor:
Biff Butler
Cutting Assistant:
Christopher O'Brien
Assistant Editor:
Christopher Wronka
Head of Production:
Alejandra Alarcon
Executive Producer:
Erica Thompson
Producer:
Rebecca Baker
Visual Effects:
Artjail
VFX Supervisor:
Christoph Schroer
2D Lead:
Marcus Wood
2D Lead Nuke Compositor:
Herculano Fernandes
2D Compositor:
Gerard Andal
2D Compositor:
Kyle Andal
Designer/Illustrator:
Lindsey Mayer - Beug
Head of Production:
John Skeffington
Producer:
Sue Yee Hubbard
Color:
Company 3
Colorist:
Stefan Sonnenfeld
Senior Producer:
Gabriel Wakeman
Track:
Love is Blue
Artist:
Liberace
Writer:
Blackburn Bruan Andre
Writer:
Lemaire Pierre Louse
Writer:
Popp Andre Charles Jean
Publisher:
Warner Chappell
Master:
Universal Music
Music Supervision:
Record Play LTD
Founder & CEO:
Daniel Cross
Sound Design & Mix:
Lime Studios
Sound Engineer:
Rohan Young
Executive Producer:
Susie Boyajan
Senior Producer:
Kayla Phungglan

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