American Eagle Is Latest Retailer to Add a Fashion-Forward Hijab to Its Collection
Muslim Supermodel Halim Aden Models Headscarf in New Campaign
Jul 18, 2017
This week, American Eagle Outfitters joined the bandwagon of retailers who have added fashion-forward hijabs to their collections. The store's fall campaign from Laird + Partners and Instagram posts feature Muslim supermodel Halima Aden in AE's denim version of the headscarf. Aden, too, promoted the item on her own channel in a lively AE-branded video featuring her interacting playfully with the store's clothing.
American Eagle's hijab is currently available online. It retails for $19.95 but is currently on sale for $14.96. The reviews are telling of how bold a move it is for fashion brands to broaden their reach to Muslim customers. Some praised AE's move, with five-star ratings and comments like "Style Meets Inclusion." One reviewer, however, gave it a single star and said this: "No longer a customer of AEO."