Alaska Airlines puts a 2020 spin on 'Safety Dance' for flying in the age of COVID-19

Film by Mekanism reworks the 1980s hit by Men Without Hats

Published On
Dec 16, 2020

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It's been a while since we've seen any airline safety videos, what with most aviation curtailed at the moment. But Alaska Airlines has actually just come out with a new one, specially designed to highlight their safe flying measures in the age of COVID-19. 

Created out of Mekanism, it brings back the 1983 hit by Men Without Hats, "Safety Dance." Here, it's performed by employees singing new lyrics about mask-wearing, hand-washing and air circulation. The film encourages passengers to book and fly in 2021.

The one-minute commercial was shot in Alaska’s Seattle hangar over two days, with Partizan's Warren Fu directing the 11 employees. It broke on TV during Seattle’s football game this past weekend.

“It’s crucial to continue to find creative ways to get travelers to mask up as we move into 2021," said Laura Wimer, executive creative director at Mekanism, in a statement. "We created this campaign to shine a spotlight on the numerous safety procedures that matter most right now, and to highlight the brand’s best asset: the Alaska Airlines employees and their undeniable spirit.”

"We have the raddest employees in the travel industry," added Alaska Airlines' managing director, marketing and advertising, Natalie Bowman. "Not only do they constantly deliver smiles with their genuine, caring service, they happen to have great dance moves.”

In another twist on the genre, Mercedes recently created its own "in-drive safety film" with the help of Jane Lynch.



Dec 16, 2020
Client :
Alaska Airlines
Agency :
EVP Chief Commercial Officer :
Andrew Harrison
SVP Marketing & Guest Experience :
Sangita Woerner
Managing Director Marketing & Advertising :
Natalie Bowman
Brand Activation Marketing Manager :
Whitney Ellison
Executive Creative Director :
Laura Wimer
Creative Director :
Rachel Carlson
Associate Creative Director :
Max Eastman
Associate Creative Director :
Jen Miller
Partner/Chief Operating Officer :
Mike Zlatoper
Managing Director :
Lisa Zakroff
Brand Supervisor :
Ana Sabarots
Senior Project Manager :
Lauren Lambertson
Chief Strategy Officer :
Jeremy Daly
Associate Director of Strategy :
Anna Rainwater
Executive Producer/Managing Director :
Sarah DiLeo
Senior Producer :
Martin Risberg
Sr. Business Affairs Manager :
Kourtney Luster
Media :
Haworth Media
Music :
Manage This Media
Music Supervisor / Executive Music Producer :
Janet Billig Rich
Music Producer :
Dan Petty
Music Producer :
Doug Petty
Production Company :
Director :
Warren Fu
Managing Director / Executive Producer :
Lisa Tauscher
Head of Production :
Kelly Martin
Line Producer :
John Gomez
DP :
Tom Banks
Choreographer :
Anna Matuszewski
Art Director :
Darcey Zoller
1st AD :
Damian Payne
1st AC :
Ryan Brown
Gaffer :
Vince Klimek
Key Grip :
Greg Smith
Makeup :
Jennifer Popochock
Stylist :
Ron Leamon
Editorial :
Mek Studios
Executive Producer/Managing Director :
Sarah DiLeo
Sr. Post Producer :
Martin Risberg
Editor :
Jeremiah Shuff
Animator :
Richard Krolewicz
Color :
Company 3
Colorist :
Matt Osborne
Mix :
M-Squared Productions
Engineer :
Phillip L

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