Alaska Airlines puts a 2020 spin on 'Safety Dance' for flying in the age of COVID-19
Film by Mekanism reworks the 1980s hit by Men Without Hats
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It's been a while since we've seen any airline safety videos, what with most aviation curtailed at the moment. But Alaska Airlines has actually just come out with a new one, specially designed to highlight their safe flying measures in the age of COVID-19.
Created out of Mekanism, it brings back the 1983 hit by Men Without Hats, "Safety Dance." Here, it's performed by employees singing new lyrics about mask-wearing, hand-washing and air circulation. The film encourages passengers to book and fly in 2021.
The one-minute commercial was shot in Alaska’s Seattle hangar over two days, with Partizan's Warren Fu directing the 11 employees. It broke on TV during Seattle’s football game this past weekend.
“It’s crucial to continue to find creative ways to get travelers to mask up as we move into 2021," said Laura Wimer, executive creative director at Mekanism, in a statement. "We created this campaign to shine a spotlight on the numerous safety procedures that matter most right now, and to highlight the brand’s best asset: the Alaska Airlines employees and their undeniable spirit.”
"We have the raddest employees in the travel industry," added Alaska Airlines' managing director, marketing and advertising, Natalie Bowman. "Not only do they constantly deliver smiles with their genuine, caring service, they happen to have great dance moves.”
In another twist on the genre, Mercedes recently created its own "in-drive safety film" with the help of Jane Lynch.
Credits
- Date
- Dec 16, 2020
- Client :
- Alaska Airlines
- Agency :
- Mekanism
- EVP Chief Commercial Officer :
- Andrew Harrison
- SVP Marketing & Guest Experience :
- Sangita Woerner
- Managing Director Marketing & Advertising :
- Natalie Bowman
- Brand Activation Marketing Manager :
- Whitney Ellison
- Executive Creative Director :
- Laura Wimer
- Creative Director :
- Rachel Carlson
- Associate Creative Director :
- Max Eastman
- Associate Creative Director :
- Jen Miller
- Partner/Chief Operating Officer :
- Mike Zlatoper
- Managing Director :
- Lisa Zakroff
- Brand Supervisor :
- Ana Sabarots
- Senior Project Manager :
- Lauren Lambertson
- Chief Strategy Officer :
- Jeremy Daly
- Associate Director of Strategy :
- Anna Rainwater
- Executive Producer/Managing Director :
- Sarah DiLeo
- Senior Producer :
- Martin Risberg
- Sr. Business Affairs Manager :
- Kourtney Luster
- Media :
- Haworth Media
- Music :
- Manage This Media
- Music Supervisor / Executive Music Producer :
- Janet Billig Rich
- Music Producer :
- Dan Petty
- Music Producer :
- Doug Petty
- Production Company :
- Partizan
- Director :
- Warren Fu
- Managing Director / Executive Producer :
- Lisa Tauscher
- Head of Production :
- Kelly Martin
- Line Producer :
- John Gomez
- DP :
- Tom Banks
- Choreographer :
- Anna Matuszewski
- Art Director :
- Darcey Zoller
- 1st AD :
- Damian Payne
- 1st AC :
- Ryan Brown
- Gaffer :
- Vince Klimek
- Key Grip :
- Greg Smith
- Makeup :
- Jennifer Popochock
- Stylist :
- Ron Leamon
- Editorial :
- Mek Studios
- Executive Producer/Managing Director :
- Sarah DiLeo
- Sr. Post Producer :
- Martin Risberg
- Editor :
- Jeremiah Shuff
- Animator :
- Richard Krolewicz
- Color :
- Company 3
- Colorist :
- Matt Osborne
- Mix :
- M-Squared Productions
- Engineer :
- Phillip L
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