It's been a while since we've seen any airline safety videos, what with most aviation curtailed at the moment. But Alaska Airlines has actually just come out with a new one, specially designed to highlight their safe flying measures in the age of COVID-19.
Created out of Mekanism, it brings back the 1983 hit by Men Without Hats, "Safety Dance." Here, it's performed by employees singing new lyrics about mask-wearing, hand-washing and air circulation. The film encourages passengers to book and fly in 2021.
The one-minute commercial was shot in Alaska’s Seattle hangar over two days, with Partizan's Warren Fu directing the 11 employees. It broke on TV during Seattle’s football game this past weekend.
“It’s crucial to continue to find creative ways to get travelers to mask up as we move into 2021," said Laura Wimer, executive creative director at Mekanism, in a statement. "We created this campaign to shine a spotlight on the numerous safety procedures that matter most right now, and to highlight the brand’s best asset: the Alaska Airlines employees and their undeniable spirit.”
"We have the raddest employees in the travel industry," added Alaska Airlines' managing director, marketing and advertising, Natalie Bowman. "Not only do they constantly deliver smiles with their genuine, caring service, they happen to have great dance moves.”
In another twist on the genre, Mercedes recently created its own "in-drive safety film" with the help of Jane Lynch.