Aldi Australia's latest spot in its ongoing "Good Different" campaign doesn't need to do a lot to generate big laughs.
The ad, by BMF, depicts a woman opening her kitchen cupboard and taking out a can of tuna--from the label, it looks as if it was part of a half price special offer. However, it's followed by more and more cans falling out of the cupboard--and it keeps on going, and going and going, like a tsunami of tinned tuna. The endline reminds you that, rather than stocking up on special offers, you can get low prices every day at Aldi.
Jeff Low directed the spot through Australia's RabbitContent, for agency BMF.