A tsunami of tinned tuna warns against special offers in this fun Aldi ad

Jeff Low directs spot for Aldi Australia's 'Good Different' campaign

Published On
Feb 20, 2019

Editor's Pick

Aldi Australia's latest spot in its ongoing "Good Different" campaign doesn't need to do a lot to generate big laughs.

The ad, by BMF, depicts a woman opening her kitchen cupboard and taking out a can of tuna--from the label, it looks as if it was part of a half price special offer. However, it's followed by more and more cans falling out of the cupboard--and it keeps on going, and going and going, like a tsunami of tinned tuna. The endline reminds you that, rather than stocking up on special offers, you can get low prices every day at Aldi. 

Jeff Low directed the spot through Australia's RabbitContent, for agency BMF

Credits

Date
Feb 20, 2019
Client:
Aldi-Australia
Agency:
BMF
Executive Creative Director:
Alex Derwin
Creative Director:
David Fraser
Creative Director:
Dantie van der Merwe
Copywriter:
Justin Butler
Copywriter:
Lisa Down
Art Director:
Simon Koay
Designer:
Lincoln Grice
Designer:
Matty Hughes
Executive Planning Director:
Christina Aventi
Head of Planning:
Alison Tilling
Strategic Planner:
Kellie Box
Managing Director:
Stephen McArdle
General Manager ALDI:
Paul Coles
Group Account Director:
Aisling Colley
Account Director:
Rose Flowers
Account Director:
Hayley Basham
Senior Account Manager:
Olivia Morbey
Senior Account Manager:
James Arnold
Agency Producer:
Jenny Lee Archer
Production Company:
Rabbit Content
Director:
Jeff Low
Executive Producer:
Alex Hay
Production Art Director:
Loretta Cosgrove
Post Production:
Blackbird
Editor:
Adam Wills
Art Buyer:
Basir Salleh
Sound Design and Audio Production:
Rumble Studios
Director of Photography:
Geoffrey Simpson

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Project Type