A tsunami of tinned tuna warns against special offers in this fun Aldi ad
Jeff Low directs spot for Aldi Australia's 'Good Different' campaign
By
Alexandra Jardine
Published On
Feb 20, 2019
Editor's Pick
Aldi Australia's latest spot in its ongoing "Good Different" campaign doesn't need to do a lot to generate big laughs.
The ad, by BMF, depicts a woman opening her kitchen cupboard and taking out a can of tuna--from the label, it looks as if it was part of a half price special offer. However, it's followed by more and more cans falling out of the cupboard--and it keeps on going, and going and going, like a tsunami of tinned tuna. The endline reminds you that, rather than stocking up on special offers, you can get low prices every day at Aldi.
Jeff Low directed the spot through Australia's RabbitContent, for agency BMF.
Credits
- Date
- Feb 20, 2019
- Client :
- Aldi-Australia
- Agency :
- BMF
- Executive Creative Director :
- Alex Derwin
- Creative Director :
- David Fraser
- Creative Director :
- Dantie van der Merwe
- Copywriter :
- Justin Butler
- Copywriter :
- Lisa Down
- Art Director :
- Simon Koay
- Designer :
- Lincoln Grice
- Designer :
- Matty Hughes
- Executive Planning Director :
- Christina Aventi
- Head of Planning :
- Alison Tilling
- Strategic Planner :
- Kellie Box
- Managing Director :
- Stephen McArdle
- General Manager ALDI :
- Paul Coles
- Group Account Director :
- Aisling Colley
- Account Director :
- Rose Flowers
- Account Director :
- Hayley Basham
- Senior Account Manager :
- Olivia Morbey
- Senior Account Manager :
- James Arnold
- Agency Producer :
- Jenny Lee Archer
- Production Company :
- Rabbit Content
- Director :
- Jeff Low
- Executive Producer :
- Alex Hay
- Production Art Director :
- Loretta Cosgrove
- Post Production :
- Blackbird
- Editor :
- Adam Wills
- Art Buyer :
- Basir Salleh
- Sound Design and Audio Production :
- Rumble Studios
- Director of Photography :
- Geoffrey Simpson
Need a credit fix? Contact the Creativity Editors
Project Type
