Aldi's Kevin the Carrot -- the star of its festive campaign for the past two years --is back with another cheeky holiday effort, this time an outright parody of the Coca-Cola Christmas truck ad.
In a campaign teaser that broke during the U.K. version of "The X Factor" on the weekend, Kevin is seen at the wheel of an enormous orange truck branded with his name and festooned with Christmas lights, to a soundtrack that sounds suspiciously like the "Holidays Are Coming" Coke music, but with the words "There's a Carrot Coming to Town." Suddenly an avalanche forces the truck to swerve and it ends up stuck halfway across a cliff road, "Italian Job" style, in a literal cliffhanger. Its precious cargo of carrots is dangling precariously over the edge, and the clip ends with the hashtag #SaveKevin.
Rather than taking offense, Coke has already responded humorously to the teaser on Twitter. Coca-Cola GB tweeted: We are ready if you need us, Kevin" with an image of a red and white striped tow rope and the words "Need a tow?"
It's not the first time Aldi has paid homage to another well-known Christmas ad--in 2016, it depicted Kevin sitting down on a sofa to watch the John Lewis holiday ad. Last year's spot, in which Kevin fell in love, also parodied well-known movies like "Love Actually" and "The Bodyguard."
The spot, by McCann U.K. and Psyop directors Todd Mueller & Kylie Matulick, is just the first element of Aldi's Christmas campaign starring Kevin--stay posted for more.