In Nestle's Easter spot from Brazil, a woman wakes up and finds herself gigantic--but chocolate makes her a child again.
The name of the spot, by David Sao Paulo, is "Alice" and the "Alice in Wonderland" references are clear -- except it's set in a modern day context, with Alice brushing her teeth in a tiny bathroom, cramming herself onto a bus and even doing a work presentation as she towers over everyone. Eventually, she travels home to her parents' house. As soon as she rings on the doorbell, her mom hands her an Easter egg, and she's normal size again. The ad ends with the tagline: "Life makes us grow up. Easter brings us back."
Rafael Donato, David creative vice-president, explains: "Alice is a girl dealing with her new life as a grown-up. We make use of the giant girl metaphor to explain this very real feeling that we all go through at some point in our lives. And chocolate has this very power to stop the world and bring us back to our true self."
Meanwhile, David also added its own "Easter egg"--if you look closely enough, there's a rabbit hidden in every scene of the film.