An adorable alien learns how to gab with humans in Babbel's delightful spot

David Shane lends gentle humor to W&K London's film for the language app

Published On
Apr 09, 2018

Editor's Pick

Language app Babbel humorously illustrates the benefit of communication in a delightful new film directed by comedy pro David Shane.

To show just how difficult it can be when you don't speak the language, the ad, by Wieden & Kennedy London, revolves around an alien abroad whose adorable personality is at odds with his Dr. Who-style prosthetics. No one understands his alien utterings as he tries to do something as simple as ask for his hotel room key or order a doughnut. But then, he sees an ad for Babbel, and it all changes--before long he's practicing asking for a cheese sandwich on the bus and engaging in banter with everyone he meets.

It's all documented with gentle humor and the kind of witty touches you'd expect from O Positive's Shane (who previously directed other funny creatures for Spectrum, as well as the award-winning 2015 CurrysPCWorld campaign with Jeff Goldblum).

The ad is running in the U.K., France, Germany, Brazil, Mexico, Argentina, Sweden, Australia, Portugal, Italy and Switzerland.


Apr 09, 2018
Creative Director:
Hollie Walker
Creative Director:
Kit Dayaram
Adam Newby
Will Wells
Tom Hall
Executive Creative Director:
Tony Davidson
Executive Creative Director:
Iain Tait
Account Director:
Sophy Woltman
Account Manager:
Sam Hunton
Planning Director:
Andy Wright
Creative Planner:
Rachel Hamburger
TV Producer:
Richard Adkins
Production Company:
O Positive
David Shane
Executive Producer:
Nell Jordan
Line Producer:
Nell Jordan
Director, Photography:
Tim Maurice-Jones
Editorial Company:
The Quarry
Paul Watts
Visual Effects Company:
Time Based Arts
Visual Effects Supervisor:
Luke Todd
Visual Effects Producer:
Chris Aliano
Music Company:
Mr Pape
Sound Company:
Wave Studios
Sound Designer:
Jack Sedgwick
Sound Designer:
Aaron Reynolds
Sound Producer:
Ben Tomlin
International Versioning:
Jam Worldwide
Wieden & Kennedy-London

Need a credit fix? Contact the Creativity Editors

Project Type