An adorable alien learns how to gab with humans in Babbel's delightful spot

David Shane lends gentle humor to W&K London's film for the language app

Published On
Apr 09, 2018

Editor's Pick

Language app Babbel humorously illustrates the benefit of communication in a delightful new film directed by comedy pro David Shane.

To show just how difficult it can be when you don't speak the language, the ad, by Wieden & Kennedy London, revolves around an alien abroad whose adorable personality is at odds with his Dr. Who-style prosthetics. No one understands his alien utterings as he tries to do something as simple as ask for his hotel room key or order a doughnut. But then, he sees an ad for Babbel, and it all changes--before long he's practicing asking for a cheese sandwich on the bus and engaging in banter with everyone he meets.

It's all documented with gentle humor and the kind of witty touches you'd expect from O Positive's Shane (who previously directed other funny creatures for Spectrum, as well as the award-winning 2015 CurrysPCWorld campaign with Jeff Goldblum).

The ad is running in the U.K., France, Germany, Brazil, Mexico, Argentina, Sweden, Australia, Portugal, Italy and Switzerland.


Apr 09, 2018
Brand :
Client :
Creative Director :
Hollie Walker
Creative Director :
Kit Dayaram
Creative :
Adam Newby
Creative :
Will Wells
Creative :
Tom Hall
Executive Creative Director :
Tony Davidson
Executive Creative Director :
Iain Tait
Account Director :
Sophy Woltman
Account Manager :
Sam Hunton
Planning Director :
Andy Wright
Creative Planner :
Rachel Hamburger
TV Producer :
Richard Adkins
Production Company :
O Positive
Director :
David Shane
Executive Producer :
Nell Jordan
Line Producer :
Nell Jordan
Director, Photography :
Tim Maurice-Jones
Editorial Company :
The Quarry
Editor :
Paul Watts
Visual Effects Company :
Time Based Arts
Visual Effects Supervisor :
Luke Todd
Visual Effects Producer :
Chris Aliano
Music Company :
Mr Pape
Sound Company :
Wave Studios
Sound Designer :
Jack Sedgwick
Sound Designer :
Aaron Reynolds
Sound Producer :
Ben Tomlin
International Versioning :
Jam Worldwide
Agency :
Wieden & Kennedy-London

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