An adorable alien learns how to gab with humans in Babbel's delightful spot

Language app Babbel humorously illustrates the benefit of communication in a delightful new film directed by comedy pro David Shane. To show just how difficult it can be when you don't speak the language, the ad, by Wieden & Kennedy London, revolves around an alien abroad whose adorable personality is at odds with his Dr. Who-style prosthetics. No one understands his alien utterings as he tries to do something as simple as ask for his hotel room key or order a doughnut. But then, he sees an ad for Babbel, and it all changes--before long he's practicing asking for a cheese sandwich on the bus and engaging in banter with everyone he meets. It's all documented with gentle humor and the kind of witty touches you'd expect from O Positive's Shane (who previously directed other funny creatures for Spectrum, as well as the award-winning 2015 CurrysPCWorld campaign with Jeff Goldblum). The ad is running in the U.K., France, Germany, Brazil, Mexico, Argentina, Sweden, Australia, Portugal, Italy and Switzerland.

An adorable alien learns how to gab with humans in Babbel's delightful spot

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