Rival Egg Hunters Discover the Joy of Teamwork in Milka's Easter Spot
Another Whimsical Fable From Lilaberg
Editor's Pick
Milka continues its campaign set in the fictional Alpine town of Lilaberg with another whimiscal fable, this time centered around an Easter egg hunt.
The ad, by Wieden & Kennedy Amsterdam, sees a gang of the town's kids set off into the woods to hunt the eggs. Everyone is working alone and, as with all the best Easter egg hunts, it's all highly competitive -- is it just us, or is shooting a wasp's nest a bit "Hunger Games"? But when three kids all find a chocolate bunny at once, disaster strikes, and they're forced to work together -- with the help of a cute hedgehog. The tagline is "Easter is better together."
The campaign, which also includes digital and social content and OOH executions, rolls out in the lead-up to Easter and will air in over 10 markets across Central and Eastern Europe including Germany, France, Austria and Poland. Tompa & Rondo at Acne directed the spot.
Credits
- Date
- Mar 16, 2017
- Agency :
- Wieden & Kennedy-Amsterdam
- Brand :
- Milka
- Client :
- Milka
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- Daniel Schaefer
- Creative Director :
- Szymon Rose
- Art Director :
- Riccardo Rachello
- Copywriter :
- Mohamed Diaa
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Javier Perroud
- Art Producer :
- Maud Klarenbeek
- Head of Studio :
- Lizzie Murray
- Studio Artist :
- Steele Bonus
- Production Company :
- ACNE
- Director :
- Tompa & Rondo
- Director, Photography :
- Patrick Duroux
- Producer :
- Robert Feniger
- Executive Producer :
- Fredrik Skoglund
- Service Production Company :
- Orange Films
- Producer :
- Vivian Esterhuyse
- Production Manager :
- Machon du Toit
- Editorial Company :
- Work Editorial
- Editor :
- Art Jones
- Audio Post :
- Aaron Reynolds, Wave
- Music :
- Woodwork Music
- Composer :
- Philip Kay
- Visual Effects :
- MPC Amsterdam
- Visual Effects Supervisor/2D Lead :
- Dirk Riesenfeld
- Visual Effects Supervisor/3D Lead Artist :
- Tim Van Hussen
- Visual Effects Producer :
- Kayleigh Dugdale
- Visual Effects Line Producer :
- Sandra Eklund
- Grade :
- Jean-Clement Sorent
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