Mike Tyson Returns Evander Holyfield's Ear in New Foot Locker Commercial

BBDO New York Helps Brand Kick off a Week of Greatness With Scenes of Celebrity Forgiveness

Published On
Nov 19, 2013

Editor's Pick

Remember that fateful night of June 28, 1997, when audiences around the world were dishing out $50 in pay-per-view fees to watch "The Sound and the Fury," the much anticipated re-match between Mike Tyson and Evander Holyfield? Eight months earlier, the heavyweights had faced off in the ring, resulting in one of the boxing world's biggest upsets, which saw Tyson fall to Holyfield after 11 rounds. When they finally met again in June, Tyson surprised the audience with his gruesome tactics, biting Holyfield on both ears, and ending the game after three rounds.

Now, in 2013, we see the two fighters make amends in this hilarious spot for Foot Locker, out of BBDO New York. In it, we see Mr. Tyson ringing Mr. Holyfield's doorbell with peace offering in hand--a box containing his ear, well-preserved after years of soaking in formaldehyde. The celebrity scenario is just one of the spot's vignettes, which also include cameos from the NBA's Dennis Rodman, former NFL quarterback Brett Favre and sportcaster Craig Sager. They all come together in the mind of NBA player and Foot Locker go-to guy Kyrie Irving, who imagines conflicts in the sports world -- made alright -- to celebrate Foot Locker's annual "week of greatness," when the retailer launches its premium kicks and sneaker fans can be assured that "all is right in the world."

The spot continues Foot Locker's ongoing "Foot Locker Approved" campaign and was directed by Jim Jenkins of O Positive.


Nov 19, 2013
Foot Locker
Foot Locker
BBDO-New York
Jim Jenkins
Production Company:
O Positive
Chief Creative Officer:
David Lubars
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
Senior Content Producer:
Tricia Lentini
Creative Director/ Copywriter:
Alex Taylor
Creative Director, Art Director:
Jason Stefanik
Music Executive Producer:
Melissa Chester
Executive Producer:
Ralph Laucella
Executive Producer/Line Producer:
Marc Grill
Director, Photography:
Ramsay Niokell
Music House:
South Music & Sound Design
Ian Mackenzie
Editorial Company:
Mackenzie Cutler
Assistant Editor:
Nick Divers
Visual Effects House:
Heard City
Sound Mixer:
Keith Reynaud at Heard City

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