Havaianas captures the spirit of Brazilian summer with a vibrant 'alphabet' of designs
Global campaign by Almap BBDO spans advertising, windows and store displays
By
Alexandra Jardine
Published On
Jun 07, 2018
Editor's Pick
Havaianas captures the vibe of Brazilian summer this year in a colorful global campaign based around an entire "alphabet" of designs.
Created by Almap BBDO, the designs, one created for every letter of the alphabet, mingle the texture of Havaianas' iconic rubber flip flops with different motifs of Brazilian summer in intricately crafted patterns.
"The Alphabet of Summer" will be used in Havaianas stores across 121 different countries, seen in display windows, at point-of-sale material and on the products themselves. Billboards, digital pieces and social media strategy will also use the brand's alphabet.
Credits
- Date
- Jun 07, 2018
- Agency :
- ALMAP BBDO-Sao Paulo
- Brand :
- Havaianas
- Partner :
- Luiz Sanches
- Chief Creative Officer :
- Luiz Sanches
- Executive Creative Director :
- Bruno Prosperi
- Creative Director :
- André Gola
- Creative Director :
- Keka Morelle
- Creative Director :
- Marcelo Nogueira
- Creative Director :
- Pernil
- Creative :
- Daniel Chagas Martins
- Creative :
- Daniel Oksenberg
- Creative :
- Pedro Corbett
- Creative :
- Pedro Reis
- Creative :
- Rafael de Miranda
- Creative :
- Vitor Rolim
- Illustration :
- Estudiorama
- Motion Designer :
- Francisco Andrade
- Motion Designer :
- Le Cardenuto
- Motion Designer :
- Felipe Seixas
- Art Buyer :
- Tereza Setti
- Art Buyer :
- Maryana Orru
- Client Services :
- Cristina Chacon
- Client Services :
- Flavia Fusco
- Client Services :
- FabÃola Loureiro
- Client Services :
- Illana Roque
- Client Services :
- Raquel Lima
- Client Services :
- Natasha Kubota
- Planning :
- Sergio Katz
- Planning :
- Vanessa Sakamoto
- Planning :
- Beatriz Scheuer
- Planning :
- Luis Fernando Machado
- Planning :
- Yuri Abduch
- Media :
- Carla Durighetto
- Media :
- Paula Kosugi
- Approval :
- Carla Schmitzberger
- Approval :
- Rui Porto
- Approval :
- Eliana Vilches
- Approval :
- Barbara Miranda
- Approval :
- Bruno Montejorge
- Approval :
- Maria Fernanda Candeloro
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Project Type
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