Pampers and UNICEF are celebrating the 11th year of their partnership to provide maternal vaccines with a cute spot detailing the amazing things that babies can achieve.
Agency Saatchi & Saatchi London and director Amanda Blue at Tantrum Films managed to capture some gorgeous footage for the spot's storylines, including a baby laughing at its mom's goofy dancing, a little boy making a businessman smile, a little baby girl whose presence stops an argument and another who lights up a frail old man in bed.
Set to an emotive piano cover of "Lean On" by Major Lazer by Soho Music and pianist/folk singer Jennifer Ann, it's designed to tug at the heartstrings, and appeal to anyone who loves babies. The message is that not only can babies sort out the world just a little bit, but also just by wearing Pampers, they could help donations to UNICEF too.
There's also a social media element: from now till December, every time a specially branded pack of Pampers is purchased or someone shares a photo of their own "amazing baby" on Facebook, Instagram or Twitter using the hashtag #1photo1vaccine or #PamperUNICEF, Pampers will donate the cost of one vaccine to help UNICEF in the fight against maternal and newborn tetanus.