Amazon’s Alexa will take a human form in Michael B. Jordan in this year’s Super Bowl commercial.
In the 60-second commercial, which will air in the fourth quarter of the game, a female executive daydreams what it would be like if Alexa lived inside of Jordan. This includes Jordan reading her books while she bathes and telling her how to say, "You are the most beautiful woman I have ever seen," in French.
This is the first Big Game ad for the actor, who has starred in “Creed” and “Black Panther.”
The spot was created by teams at Amazon and Lucky Generals, and directed by Wayne McClammy at Hungry Man.
Amazon teased its return to the Big Game over the weekend with an Instagram post featuring Jordan and #AlexasNewBody.
Last year’s commercial starred Ellen DeGeneres and her wife, Portia de Rossi. The commercial posted the question: “What do you think people did before Alexa?” It then takes viewers back in time with a series of humorous vignettes showing people, all of whom are named some variant of Alexa, doing everything one of the modern devices can—telling jokes (as an Elizabethan court jester), reading the news (as a Victorian paper boy) and playing music (by blowing into a moonshine jug atop a covered wagon). The ad even pokes fun at Richard Nixon, who’s shown asking an assistant to “remind me to delete those tapes,” something an Alexa device can easily do, but the White House aide didn’t.