Don't Let Applegate's Dodgy Cow Man Distract You With His Pecs
Ads from Taxi N.Y. Challenge Consumers to Consider What Gets Healthy Tag
Editor's Pick
Would you buy mystery meat from a musclebound deli man dressed as a cow? In the latest spot from Applegate via Taxi New York and directed by Brendan Gibbons, supermarket shoppers have to decide if they will buy what a buff man barely covered by a bovine outfit is selling. (Last we saw this guy, he was displaying his "Mooscles" to a mom concerned about feeding her kids food pumped up with hormones.)
In this new spot, "Ambiguous Language," a shopper asks if the deli meat is all-natural, and cow guy responds, "It's natural-tasting." After some word play, the deli man skillfully flexes his pecs to distract the shopper from her original question. To another shopper, he offers samples of his questionably healthy wares, insisting that they're a-ok because there's a green leaf "on my package," literally.
Credits
- Date
- May 04, 2015
- Brand:
- Applegate
- Client:
- Applegate
- President:
- David Jenkins
- Executive Creative Director:
- Reid Miller
- Senior Art Director:
- Andrew DiPeri
- Senior Copywriter:
- Duc Nguyen
- Senior Creative:
- Andy Currie
- Director, Strategy:
- Rachel Plein
- Client Services Director:
- Lesley Rivard
- Executive Director, Integrated Production and Operations:
- Dominic Ferro
- Producer:
- Ali Schippers
- Senior Vice President, Marketing:
- Neil Leinwand
- Creative Director:
- Janet Jenkins
- Product Manager:
- Gina Gancheva
- Director, Product Management:
- Rafael Lampoon
- Vice President, Digital Media:
- Rob ODonnell
- Production Company:
- Station Films
- Director:
- Brendan Gibbons
- Managing Partner:
- Stephen Orent
- Partner/Executive Producer:
- Tom Rossano
- Partner/Executive Producer:
- Michael Di Girolamo
- Partner/Executive Producer:
- Caroline Gibney
- Producer:
- Tony McGarry
- Post Production Company:
- The Cutting Room
- Editor:
- Craig Deardorff
- Executive Producer:
- Maura Woodward
- Producer:
- Valerie Sachs
- Sound Design:
- Mr. Bronx Audio Post
- Mixer/Sound Designer:
- David Wolfe
- Sound Producer:
- Jaya Oleksnianski
- Agency:
- TAXI-New York
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