The love story gets a bizarre twist in this odd, poignant film from Peruvian broadcaster America TV, promoting one of the country’s most popular shows, “De Vuelta al Barrio.”
The three-minute tale from Circus Grey opens on what seems to be a scene of the show, with one of its main characters, Beto, played by actor Santiago Suarez, greeting his buddies outside of school. He becomes distracted however, when he sees someone in the distance—a woman named Elena, who, it turns out, happens to be on the other side of the TV screen.
The two lock eyes, and from then on become lost in each other’s presence. Elena, played by actress Dann Ben Haim, continues to watch the show, Beto continues to watch her back, and the two fall in love. With each new episode, the lovers grow closer and even enter each other’s worlds—as the show plays on her phone Elena turns her device outwards so Beto can get a glimpse of her life too.
One day, when Elena fails to show up, the story takes a dramatic turn, and you’ll have to keep watching to see if, and how, the two reunite.
Jacques Aragonés, America Television chief marketing officer explained that the agency and broadcaster worked hand in hand to develop the tail. “From here, on television, we want to see better ideas, and much more emotion,, and we hope to be contributing to this,” he said in a statement.
“The emotional reason why we go to TV every day, at the same time and on the same channel, is because of that close relationship that is generated between us and the endearing characters of the series,” added Charlie Tolmos, Circus Grey executive creative director. “This idea lives at the exact crossroads of entertainment and pop culture in the country.”
The spot’s backing track is a cover of ‘80s Peruvian pop hit “Fantasy,” rerecorded with singer Arianna Fernandez.