This bizarre love story depicts how close we get to our favorite TV characters
Three-minute ad from Peru's America Television brings a strange twist to a popular series
Editor's Pick
The love story gets a bizarre twist in this odd, poignant film from Peruvian broadcaster America TV, promoting one of the country’s most popular shows, “De Vuelta al Barrio.”
The three-minute tale from Circus Grey opens on what seems to be a scene of the show, with one of its main characters, Beto, played by actor Santiago Suarez, greeting his buddies outside of school. He becomes distracted however, when he sees someone in the distance—a woman named Elena, who, it turns out, happens to be on the other side of the TV screen.
The two lock eyes, and from then on become lost in each other’s presence. Elena, played by actress Dann Ben Haim, continues to watch the show, Beto continues to watch her back, and the two fall in love. With each new episode, the lovers grow closer and even enter each other’s worlds—as the show plays on her phone Elena turns her device outwards so Beto can get a glimpse of her life too.
One day, when Elena fails to show up, the story takes a dramatic turn, and you’ll have to keep watching to see if, and how, the two reunite.
Jacques Aragonés, America Television chief marketing officer explained that the agency and broadcaster worked hand in hand to develop the tail. “From here, on television, we want to see better ideas, and much more emotion,, and we hope to be contributing to this,” he said in a statement.
“The emotional reason why we go to TV every day, at the same time and on the same channel, is because of that close relationship that is generated between us and the endearing characters of the series,” added Charlie Tolmos, Circus Grey executive creative director. “This idea lives at the exact crossroads of entertainment and pop culture in the country.”
The spot’s backing track is a cover of ‘80s Peruvian pop hit “Fantasy,” rerecorded with singer Arianna Fernandez.
Credits
- Date
- Nov 18, 2019
- Client :
- America Television
- Agency :
- Circus Grey
- Chief Marketing Officer :
- Jacques Aragones
- Brand Manager :
- Ana Paola Mazuelos
- In-house Art Director :
- Mauricio Torres
- PR Manager :
- Mariana Ibarcena
- CEO :
- Pedro José de Zavala
- Chief Creative Officer :
- Jose Luis Rivera y Pierola
- Executive Creative Director :
- Charlie Tolmos
- Creative Director :
- Yasu Arakaki
- Creative Director :
- Rodrigo Melgar
- Head Account Manager :
- Zinka Mendoza
- Account Director :
- Jackeline Sztrancman
- Account Supervisor :
- Vanessa Ortega
- Account Executive :
- Alejandra Cardenal
- Head of Production :
- Renzo Talavera
- Group Executive Producer :
- Claudia Alvarez
- Assistant Producer :
- Ximena Rojas
- Production Company :
- Rebeca
- Director :
- Manuel Oxenford
- Executive Producer :
- Alejandro Noriega
- Production Manager :
- Karen Nolte
- Assistant Producer :
- Maria Fernanda Mendoza
- 1st Assistant Director :
- Eduardo Bezerra
- 2nd Assistant Director :
- Renato Arestegui
- Director of Photography :
- Julian Amaru Estrada
- Gaffer :
- Lander Torres
- Focus Assistant :
- Nicolas Lastschenko
- Camara Assistant :
- Carlos Ezeta
- Video Assistant :
- Sergio Peña
- Data Manager :
- GianCarlo Segovia
- Art Director :
- Coco Miranda
- Field Producer :
- Oh Margot
- Art Producer :
- Cecilia Herrera
- Custom Designer :
- Claudia Mansillas
- Make Up Artist :
- Nery Romero
- Casting :
- Zebra
- Off Line/ Editing :
- Rossana Samanamud
- On Line / Color :
- Makaco
- Sound and Music Designer :
- Zumba
- Cover Lead Singer :
- Arianna Fernández
- Original Music :
- Fantasy by Autocontrol
- Head of Production :
- Estela Redhead
- General Manager and Series Scriptwriter :
- Gigio Aranda
- Executive Producer :
- Cristian Rocha
- Director of Photography :
- Carlos de la Cadena
- Art Producer :
- Elena Ibarra
- Costume Designer :
- Mónica Passapera
- Make-up Artist :
- Edith Ávila
- Make-up Assistant :
- Erika Alata
- Make-up Assistant :
- Andrea Escobedo
- Other Credit :
- Carlos Wilson
- Other Credit :
- Rómulo Peralta
- Other Credit :
- Bruno Fernández
- Other Credit :
- Marcos Pilco
- Actress :
- Danna Ben Haim
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