This Fast Food Coupon Doubles as a Patriotic Tattoo

Carl's Jr. / Hardee's Makes Body Art Out for Fourth of July Promotion

Published On
Jun 30, 2015
American Coupon Tattoo

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It's hard to be creative with coupons but U.S. fast food purveyor Carl's Jr. / Hardee's has managed it by making one that doubles as a temporary tattoo. Part of a Fourth of July-themed campaign, the coupon features an eagle carrying a Carl's takeout back and can be applied to your skin for the all-American holiday. Also promoted in a Fourth-themed spot, the tattoo was created by the brands' agency 72andSunny.

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Credits

Date
Jun 30, 2015
Brand :
Carl's Jr. and Hardee's
Client :
Carl's Jr. and Hardee's
Agency :
72andSunny
Chief Executive Officer :
Andy Puzder
Chief Marketing Officer :
Brad Haley
Senior Vice President, Product Marketing :
Bruce Frazer
Director, Advertising :
Brandon LaChance
Vice President, Field Marketing, Media and Merchandising :
Steve Lemley
Director, Product Marketing and Merchandising :
Christie Cooney
Product Director :
Kathy Johnson
Product Marketing Manager :
Allison Pocino
Director, Public Relations :
Kathleen Bush
Chief Creative Officer :
Glenn Cole
Group Creative Director :
Justin Hooper
Group Creative Director :
Mick DiMaria
Creative Director/Designer :
Tim Wettstein
Creative Director/Writer :
Mark Maziarz
Designer :
Ryan Davis
Junior Writer :
Reilly Baker
Group Director, Strategy :
Matt Johnson
Strategist :
Eddie Moraga
Group Brand Director :
Alexis Coller
Senior Brand Manager :
Abigail Rutkowski
Brand Coordinator :
Kristyn Kazanjian
Art Producer :
Brigitte Bishop
Business Affairs Director :
Amy Jacobsen
Business Affairs Manager :
Maggie Pijanowski
Business Affairs Coordinator :
Calli Howard
Vendor :
DSG International
Illustrator :
Andy Pitts

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Project Type
Promotion
Tags
Fast Food

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