This Fast Food Coupon Doubles as a Patriotic Tattoo

Carl's Jr. / Hardee's Makes Body Art Out for Fourth of July Promotion

Published On

Jun 30, 2015

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It's hard to be creative with coupons but U.S. fast food purveyor Carl's Jr. / Hardee's has managed it by making one that doubles as a temporary tattoo. Part of a Fourth of July-themed campaign, the coupon features an eagle carrying a Carl's takeout back and can be applied to your skin for the all-American holiday. Also promoted in a Fourth-themed spot, the tattoo was created by the brands' agency 72andSunny.

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Credits

Date: Jun 30, 2015

Brand:: Carl's Jr. and Hardee's

Client:: Carl's Jr. and Hardee's

Agency:: 72andSunny

Chief Executive Officer:: Andy Puzder

Chief Marketing Officer:: Brad Haley

Senior Vice President, Product Marketing:: Bruce Frazer

Director, Advertising:: Brandon LaChance

Vice President, Field Marketing, Media and Merchandising:: Steve Lemley

Director, Product Marketing and Merchandising:: Christie Cooney

Product Director:: Kathy Johnson

Product Marketing Manager:: Allison Pocino

Director, Public Relations:: Kathleen Bush

Chief Creative Officer:: Glenn Cole

Group Creative Director:: Justin Hooper

Group Creative Director:: Mick DiMaria

Creative Director/Designer:: Tim Wettstein

Creative Director/Writer:: Mark Maziarz

Designer:: Ryan Davis

Junior Writer:: Reilly Baker

Group Director, Strategy:: Matt Johnson

Strategist:: Eddie Moraga

Group Brand Director:: Alexis Coller

Senior Brand Manager:: Abigail Rutkowski

Brand Coordinator:: Kristyn Kazanjian

Art Producer:: Brigitte Bishop

Business Affairs Director:: Amy Jacobsen

Business Affairs Manager:: Maggie Pijanowski

Business Affairs Coordinator:: Calli Howard

Vendor:: DSG International

Illustrator:: Andy Pitts

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