Issa Rae’s latest collaboration with America Express shows the “Insecure” creator at work—in a stylish yet lighthearted 60-second commercial where she sits writing at her computer, as her imaginings come to life around her.

Rohan Blair-Mangat of Eleanor directed the spot through Dentsu Creative. We’ve seen this type of setup before, but Rae’s charm and the assured direction from Blair-Mangat breathe life into the format.

Sophie Gold, founder and president of Eleanor, said the spot “champions the imaginative power of creative voices,” and that Blair-Mangat’s work “explores the profound connection between creativity and space, skillfully blending flexible, imagined worlds with the physical reality of their creators.”

Rae has worked with Amex for several years, supporting Black businesses in 2021 by promoting ByBlack, the first nationwide certification program for Black ownership, and participating in a holiday pop-up shop. In 2022, she teamed up with Amex Travel to create a travel itinerary for her favorite city, Paris.

Her other recent brand work has included a fashion line launched last fall with Delta Air Lines.