Anaheim Ducks sell opponents’ teeth as souvenirs in parody ad

Looking for an unusual gift with some bite this holiday? The NHL’s Anaheim Ducks are selling opponents’ teeth as collectibles—at least, according to a grimly amusing parody ad from agency Battery. The 30-second ad spoofs ’80s toy ads, with kids enthusiastically singing along to footage of Ducks players engaged in slugfests with opponents. “Fight Teeth,” we’re told, are “swept up from Honda Center ice after every Anaheim Ducks home game, straight from our opponents mouths and into your collection.” The spot is part of Battery’s new brand platform for the Ducks, themed “You’re Entering Orange Country,” warning rivals that the Ducks are prepared to fiercely defend their home ice during every game. Also read: How the NHL is marketing its Gen Z superstars Other assets in the campaign so far include a 30-second “Quackback” spot challenging critics who say Orange County is soulless; social media posts rejecting the notion that Orange County residents are just “pretty faces”; and radio spots portraying Ducks fans as the “7th man” on the team. Anaheim Ducks | 7th Man Battery won the Ducks account earlier this year. “With the ‘You’re Entering Orange Country’ campaign, we embraced the opportunity to world-build, asking ourselves, ‘If Orange Country had its own story, culture, and identity, what would it look and sound like?’” said Michelle Nam-Fischer, group creative director at Battery. “[Battery’s] creative approach has amplified our vision for the Ducks, turning ‘You’re Entering Orange Country’ into a rallying cry that is resonating deeply with our fans and will continue to embody the grit and pride of Orange County,” said Merit Tully, chief marketing officer of the Anaheim Ducks. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Anaheim Ducks sell opponents’ teeth as souvenirs in parody ad

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