Ancestry | “What Are You” Campaign

For over a decade, Ancestry had been the leader in online genealogy—piecing together family trees and connecting people across generations. To launch their DNA product, they needed a new approach that could create appeal with non-genealogy enthusiasts. Authentic moments of personal discovery were captured through the voices of Ancestry’s consumers, all with unmistakable branding and brand cues in a series of spots. This became the single best performing campaign in Ancestry's history, driving double digit growth in the overall business for two consecutive years.

Ancestry | “What Are You” Campaign

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