Andy Awards invent the ADLOC, advertising’s version of the EGOT

ADLOC winners must have won gold (or equivalent) for the same campaign across five top shows

By
Sabrina Sanchez
Published On
Dec 05, 2024

Editor's Pick

With the 2025 ad award season fast approaching, the Advertising Club of New York’s Andy Awards are proposing a new benchmark of excellence for creatives: the ADLOC, which is similar to the EGOT in the entertainment industry.

To earn the ADLOC designation, creatives must have won gold (or its equivalent) for the same campaign in five top shows: the Andys, D&AD, Cannes Lions, The One Show and the Clios—thus, A, D, L, O and C.

A comic documentary-style film from agency Gut features top industry execs—including Keith Cartwright, Gerry Graf, Bianca Guimaraes and Fernando Machado—talking about awards and wondering if they are ADLOC winners.

The Andys are one of the earliest shows in the calendar year, announcing their winners in April. (Ad Age also reveals the winners of its Creativity Awards in April.) 

Also read: Gerry Graf launches ad award show with judges newer to the industry

“The Andys really set the tone for awards season. Statistically and emotionally,” said Lucas Bongioanni, chief creative officer at Gut New York. “That insight is really all you have to know to get an ADLOC. And an amazing piece of work that can win gold across five of the most relevant award shows.”

“The advertising industry has long been missing its own version of the EGOT. With ADLOC, we're finally giving industry talent a new bar to strive for and measure themselves against,” said Anselmo Ramos, founder and creative chairman at Gut. “We're excited to see how this new benchmark inspires the next generation of creative minds.”

In addition to the video above, the Ad Club and Gut developed a website at adloc.org where creatives can check if they meet the requirements of an ADLOC. 

The site will feature a comprehensive library of ADLOC winners, near-ADLOC honorees, creative rankings and a direct link to submit work to the Andy Awards. Creatives will also be able to track their Andy-winning ideas from the beginning of the award season all the way through to Cannes.

Read Ad Age’s Best of 2024 stories here

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Credits

Date
Dec 05, 2024
Client :
Advertising Club of New York
Agency :
Gut
President & CEO :
Gina Grillo
Brand Director :
Ariel Blakeman
Programs Manager :
Enas Hassan
Coordinator :
Julia Barkoukis
Founder & Creative Chairman :
Anselmo Ramos
Global CEO :
Andrea Diquez
Global CSO :
Fernando Ribeiro
Global CGO :
Carmen Rodriguez
Global Head of Operations & Culture :
Agustina Garavilla
Global Chief Communications Officer :
Christine Prins
Chief Intelligence Officer :
Christian Pierre
Global Head of Design :
Murilo Melo
Chief Creative Officer :
Lucas Bongioanni
Chief Creative Officer :
Juan Javier Peña Plaza
Executive Creative Director :
Brynna Alyward
Creative Director :
Brian Mekjian
Creative Director :
Ryan McCarthy
Communications Director :
Alie Coolidge
Art Director :
David Kim
Copywriter :
Sergio Del Herrio
Head of Brand Leadership & Operations :
Tristan Stevens
Management Supervisor :
Diana Hernandez
Head of Production :
Renata Neumann
Senior Producer :
Amber Pena
Jr Producer :
Emma Giorelli
Director of Project Management :
Kristy Garcia
Business Affairs Director :
Marinet Quinones
Senior Strategist :
Bárbara Reis
Head of Operations :
Clau Nakahara
Project Manager :
Francine Aoki
Project Manager :
Isabella Quaglio
Production :
DIVISION7
Co-Managing Director :
David Richards
Co-Managing Director :
Kamila Prokop
Director :
Kris Belman
Producer :
Sheena Dolce
DP :
Geoff Taylor
1st AC :
Jim Cole
Sound Mixer :
Alex Sierra

Need a credit fix? Contact the Creativity Editors

Industry
Advertising
Project Type
Video