NFL Player Steve Gleason Is Giving Away Memorabilia in a Live Auction for ALS

Campaign Sees Player, Diagnosed in 2011, Use Microsoft Tech to Sign a Jersey

Published On
Sep 26, 2016

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Microsoft and the NFL have teamed up with the Answer ALS Foundation to raise funds in a live auction centered around memorabilia from Steve Gleason, the former New Orleans Saints player who was diagnosed with the disease in 2011 and who founded the Foundation.

The campaign, by KBS, sees Gleason, who has lost all motor skills as a result of his illness, able to sign a jersey using a robotic arm controlled by his eye sight, using Microsoft's Surface Pro Eye-Track Technology. Gleaon uses the same technology to speak and move his wheelchair.

Gleason's experience was filmed at the Superdome, in the same spot as his infamous "blocked punt" against the Atlanta Falcons in 2006, to mark its ten-year anniversary. The film will be used to raise awareness for the fundraising campaign, which will run across TV, digital, social and OOH, while the auction will take place on


Sep 26, 2016
Brand :
Client :
Agency :
KBS-New York
Chief Creative Officer :
Patrick Scissons
Creative Director :
Angela Denise
Creative Director :
Deb Maltzman
Senior Copywriter :
Mike Merritt
Art Director :
John Malone
Head of Production :
Jenny Read
Senior Content Producer :
Daniel Roversi
Associate Producer :
Ariana Ekonomou
Executive Content Business Affairs :
Andrea Fagan
Chief Strategy Officer :
Jonah Bloom
Social Strategy Director :
Paul Potenzone
Executive Director, Content :
Paul Potenzone
Director, Brand Strategy :
Hudson Sullivan
Managing Director :
George Olexa
Business Director :
Chris Ghent
Integrated Producer :
Daniel Sharts
Production Company :
Director :
Simon Marthinsen
Director, Photography :
David Reece Jr.
Executive Producer :
Nick Vitter
Editorial Company :
The Armoury
Assistant Editor :
Tom Sexton
Assistant Editor :
Jeff Dirdack
Executive Producer :
Kim Jose
Director, Post Production :
Joe DiMaio
Creative Director :
Dana Yee
Music Company :
Massive Music
Creative Director :
Elijah B. Torn
Executive Producer :
Keith Haluska
Audio Company :
Sonic Union
Audio Mixer :
Brian Goodheart
Color :
Irving Harvey
Colorist :
Sam Gursky
Editor :
Liz Deegan

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