The Anti-Manifesto

Creating a Big Game spot with a nimble budget

Published On
Jul 24, 2020


In recent years, the Super Bowl has turned into a soapbox. Brands preaching “important” themes and making big declarations by way of “anthems,” also known as “manifestos.” We wanted to stay far away from that well-trodden territory for one reason: because a JEEP, still the most capable vehicle a consumer can buy, speaks for itself. This spot is the “Anti-Manifesto.”


Jul 24, 2020
Agency :
Arnold Worldwide
Client :
Chief Creative Officer :
Icaro Doria
Chief Creative Officer :
Jim Elliott
Executive Creative Director :
Wade Devers
Creative Director :
Marc Sobier
Creative Director :
Greg Farley
Head of Content :
Dave Evans
Producer :
Spring Clinton-Smith
Assistant Producer :
Hillary O’Rourke
Business Affairs :
Anne Joynt
Project Manager :
Susan Hovsepian
Marketing :
Don Lane
Marketing :
Nick Widmer
Marketing :
Erin Moeller
Production Company :
Director :
Jeff Zwart
Executive Producer :
Donna Portaro
Executive Producer :
Frank Scherma
Producer :
Dave Bernstein
Production Supervisor :
Shawn Cox
Commercial Coordinator :
Maria Biber-Ferro
Assistant Director :
Rick Lange
Edit :
Lost Planet
Editor :
Federico Brusilovsky
EP :
Krystn Wagenberg
Post Production :
Brickyard VFX
Producer :
Ellen Schmitt
Record/Mix /Sound Design :
Soundtrack Boston
Engineer and Sound Designer :
Mike Secher
EP :
Kayleigh Ristuben

Need a credit fix? Contact the Creativity Editors

Project Type