The Anti-Manifesto
Creating a Big Game spot with a nimble budget
Published On
Jul 24, 2020
Description
In recent years, the Super Bowl has turned into a soapbox. Brands preaching “important” themes and making big declarations by way of “anthems,” also known as “manifestos.” We wanted to stay far away from that well-trodden territory for one reason: because a JEEP, still the most capable vehicle a consumer can buy, speaks for itself. This spot is the “Anti-Manifesto.”
Credits
- Date
- Jul 24, 2020
- Agency :
- Arnold Worldwide
- Client :
- Jeep
- Chief Creative Officer :
- Icaro Doria
- Chief Creative Officer :
- Jim Elliott
- Executive Creative Director :
- Wade Devers
- Creative Director :
- Marc Sobier
- Creative Director :
- Greg Farley
- Head of Content :
- Dave Evans
- Producer :
- Spring Clinton-Smith
- Assistant Producer :
- Hillary O’Rourke
- Business Affairs :
- Anne Joynt
- Project Manager :
- Susan Hovsepian
- Marketing :
- Don Lane
- Marketing :
- Nick Widmer
- Marketing :
- Erin Moeller
- Production Company :
- RadicalMedia
- Director :
- Jeff Zwart
- Executive Producer :
- Donna Portaro
- Executive Producer :
- Frank Scherma
- Producer :
- Dave Bernstein
- Production Supervisor :
- Shawn Cox
- Commercial Coordinator :
- Maria Biber-Ferro
- Assistant Director :
- Rick Lange
- Edit :
- Lost Planet
- Editor :
- Federico Brusilovsky
- EP :
- Krystn Wagenberg
- Post Production :
- Brickyard VFX
- Producer :
- Ellen Schmitt
- Record/Mix /Sound Design :
- Soundtrack Boston
- Engineer and Sound Designer :
- Mike Secher
- EP :
- Kayleigh Ristuben
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Industry
Project Type
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