Dance is a universal language, and Apple devotes its latest global out-of-home “Shot on iPhone” campaign to it—recruiting four photographers to use the iPhone 14 Pro to capture different flavors of the art form around the world.
The photographers are Tess Ayano (New York), Gleeson Paulino (Brazil), Farhan Hussain (India) and David Nana Opoku Ansah (Ghana). The multicultural dance movements represented in the campaign include flamenco, vogue, ballet, Ghoomar, Capoeira, Takai and Peacock Dance.
The ads, created in-house, will appear across markets globally.
As we saw in Apple’s music video earlier this week with K-pop band NewJeans, dance is a useful theme for showing off the iPhone camera’s features—its ability to capture clean stills from people in often furious motion.
“I was so impressed by the amount of detail it captures while it freezes motion,” Ayano said in a statement. “The iPhone 14 Pro beautifully captured every movement, even when the dancers were jumping and twirling, and it never missed the details of the elegant silhouettes that the dancers were creating with their bodies.”