Apple sends a torrent of multicolored runners on a parkour path

The iPhone XR's screen gets the focus in the tech giant's latest spot

Published On
Jan 03, 2019

Editor's Pick

Gray concrete gives way to a multicolored scrum in Apple’s latest eye-catching ode to a feature on the iPhone. This time, it’s the iPhone XR’s Liquid Retina display that’s up for accolades.

An office park has gone to the dogs and appears abandoned until monochrome hordes of parkour practitioners stream from every aperture. The lines of color slowly merge as runners in red, yellow, blue, green and purple jumpsuits vault over barriers and hustle through empty courtyards and tunnels.

The melee is backed by British musician Cosmo Sheldrake’s “Come Along,” which makes it seems less a skirmish and more an open-air carnival. Rupert Sanders (“Snow White and the Huntsman”) directs.