Applebee’s trains Brock Purdy, Saquon Barkley and Dan Campbell to be servers in NFL campaign

After becoming the official grill and bar of the NFL earlier this year, Applebee’s is featuring some of the league’s stars for its latest campaign. “Serving Up the NFL” from Grey New York stars 49ers quarterback Brock Purdy, Eagles running back Saquon Barkley and Lions head coach Dan Campbell. The three are helping to highlight Applebee’s 50-cent boneless wings as football season begins. In one spot, Purdy asks a table of diners for their order, running off to get boneless wings for the table. He prepares to throw the plate, but opts for a hand-off to Barkley after being stopped by an Applebee’s employee. In another, Campbell warns customers to cover their mouths before they order so people can’t steal their boneless wing order, similar to coaches covering their mouths on the sidelines. The spots will run on linear TV, digital and across NFL programming on NBC, Prime Video, CBS, ESPN, NFL Network and Fox. The campaign also features a six-part miniseries that will run on Applebee’s social media channels. The series follows the NFLers as they go through Applebee’s “training camp” to become servers, a nod to the HBO show “Hard Knocks.” See the trailer below. Applebee’s fans can also enter for a chance to win a trip for two to Super Bowl LIX in New Orleans on Feb. 9, 2025. Customers can earn more entries with every purchase of $10 or more, with a daily limit of one purchase per person. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Applebee’s trains Brock Purdy, Saquon Barkley and Dan Campbell to be servers in NFL campaign

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