The Kia Hamsters Get a Turbo-Charged New Baby
Frenetic Hospital-Based Ad is Set to Motorhead's 'Ace of Spades'
Editor's Pick
Kia's hamsters are back, and this time there's a turbo-charged new addition, promoting the automaker's new turbo Soul with a 201-horsepower engine.
In a frenetic ad set to Motorhead's "Ace of Spades," baby Turbo is born in a hospital but immediately escapes his cot, wreaking havoc around the building wearing a diaper as doctors, nurses and patients look on in amazement. He zooms through MRI scanners, scoots on an IV drip and sends medical equipment flying before finally jumping off the roof of the hospital, using a make-shift parachute and landing in the sunroof of a turbo Soul to join the hamster posse.
Agency David & Goliath and director Matthijs Van Heijningen of MJZ succeed in giving the action a cinematic feel, working with Jamm VFX to develop the character of the baby hamster and animate it within the real-world hospital environment. The film was shot with anamorphic lenses and was designed specifically to run in movie theaters. It debuts both online and in movie theaters on Friday, June 30.
Credits
- Date
- Jun 29, 2017
- Brand :
- Kia
- Client :
- Kia
- Agency :
- David & Goliath
- Founder and Chairman :
- David Angelo
- Chief Creative Officer :
- Bobby Pearce
- Executive Creative Director :
- Gustavo Sarkis
- Creative Director :
- Basil Cowieson
- Creative Director :
- James Cohen
- Director, Broadcast Production :
- Paul Albanase
- Executive Broadcast Producer :
- Curt O'Brien
- Chief Strategic Officer :
- Wells Davis
- Associate Planning Director :
- Ed Gibson
- Senior Project Manager :
- Genie Lara
- Junior Project Manager :
- Paul Stephens
- Managing Director :
- Jeff Moohr
- Group Account Director :
- Mike O'Malley
- Management Supervisor :
- Aleks Rzeznik
- Senior Account Executive :
- Annelise Lorenzo
- Product Information Manager :
- Mark McNaul
- Business Affairs Director :
- Rodney Pizarro
- Business Affairs Manager :
- Daniella Vargas
- Account Director :
- Marco Koenig
- Digital Senior Account Executive :
- Rebecca Hanson
- Production :
- MJZ
- Director :
- Matthijs Van Heijningen
- President :
- David Zander
- Senior Executive Producer :
- Eriks Krumins
- Producer :
- Donald Taylor
- Editorial :
- Work Editorial
- Editor :
- Jono Griffith
- Executive Producer :
- Marlo Baird
- Producer :
- Brandee Probasco
- Assistant Editor :
- Josh Sasson
- Visual Effects :
- Jamm Visual
- Visual Effects Supervisor :
- Jake Montgomery
- Lead Compositor :
- Andy Boyd
- Senior Flame Artist :
- Brian Hajek
- Executive Producer :
- Asher Edwards
- Producer :
- Ashley Greyson
- Color :
- MPC
- Colorist :
- Mark Gethin
- Executive Producer :
- Meghan Lang
- Music Editing :
- Stimmung
- Sound Design :
- Stimmung
- Creative Director :
- Rory Doggett
- Sound Designer :
- Gus Koven
- Executive Producer :
- Kristina Iwankiw
- Licensed Music :
- Ace of Spades By Motrhead
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