The Kia Hamsters Get a Turbo-Charged New Baby

Frenetic Hospital-Based Ad is Set to Motorhead's 'Ace of Spades'

Published On
Jun 29, 2017

Editor's Pick

Kia's hamsters are back, and this time there's a turbo-charged new addition, promoting the automaker's new turbo Soul with a 201-horsepower engine.

In a frenetic ad set to Motorhead's "Ace of Spades," baby Turbo is born in a hospital but immediately escapes his cot, wreaking havoc around the building wearing a diaper as doctors, nurses and patients look on in amazement. He zooms through MRI scanners, scoots on an IV drip and sends medical equipment flying before finally jumping off the roof of the hospital, using a make-shift parachute and landing in the sunroof of a turbo Soul to join the hamster posse.

Agency David & Goliath and director Matthijs Van Heijningen of MJZ succeed in giving the action a cinematic feel, working with Jamm VFX to develop the character of the baby hamster and animate it within the real-world hospital environment. The film was shot with anamorphic lenses and was designed specifically to run in movie theaters. It debuts both online and in movie theaters on Friday, June 30.


Jun 29, 2017
Brand :
Client :
Agency :
David & Goliath
Founder and Chairman :
David Angelo
Chief Creative Officer :
Bobby Pearce
Executive Creative Director :
Gustavo Sarkis
Creative Director :
Basil Cowieson
Creative Director :
James Cohen
Director, Broadcast Production :
Paul Albanase
Executive Broadcast Producer :
Curt O'Brien
Chief Strategic Officer :
Wells Davis
Associate Planning Director :
Ed Gibson
Senior Project Manager :
Genie Lara
Junior Project Manager :
Paul Stephens
Managing Director :
Jeff Moohr
Group Account Director :
Mike O'Malley
Management Supervisor :
Aleks Rzeznik
Senior Account Executive :
Annelise Lorenzo
Product Information Manager :
Mark McNaul
Business Affairs Director :
Rodney Pizarro
Business Affairs Manager :
Daniella Vargas
Account Director :
Marco Koenig
Digital Senior Account Executive :
Rebecca Hanson
Production :
Director :
Matthijs Van Heijningen
President :
David Zander
Senior Executive Producer :
Eriks Krumins
Producer :
Donald Taylor
Editorial :
Work Editorial
Editor :
Jono Griffith
Executive Producer :
Marlo Baird
Producer :
Brandee Probasco
Assistant Editor :
Josh Sasson
Visual Effects :
Jamm Visual
Visual Effects Supervisor :
Jake Montgomery
Lead Compositor :
Andy Boyd
Senior Flame Artist :
Brian Hajek
Executive Producer :
Asher Edwards
Producer :
Ashley Greyson
Color :
Colorist :
Mark Gethin
Executive Producer :
Meghan Lang
Music Editing :
Sound Design :
Creative Director :
Rory Doggett
Sound Designer :
Gus Koven
Executive Producer :
Kristina Iwankiw
Licensed Music :
Ace of Spades By Motrhead

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