Athletes Unlimited: What happens when?

Athletes Unlimited is revolutionizing the world of pro sports with an innovative new way to play the game and earn individual points. AU tapped Ready Set Rocket to help introduce their platform for the first time to a new generation of fans looking for a league to call their own. We created a campaign that led with a powerful statement, “If sports can change the world, what happens when you change the world of sports?” This framework allowed us to tease the most unique attributes of the league by showing fans a bigger, better way to play sports that would also simultaneously crush the status quo. We were able to drive awareness and interest in a league that nobody knew was coming, but everyone needed. The campaign not only helped the league build their core fanbase, but it effectively drove tune-in for the inaugural softball season, as well as memberships and merch.

Athletes Unlimited: What happens when?

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