Work

AT&T analyzes influencers’ reactions to holiday gifts in festive social experiment

AT&T recruited Bedros ‘Spidey’ Akkelian to observe three influencers’ honest reactions to receiving holiday gifts they liked and disliked. (Courtesy of AT&T)
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By:
Gillian Follett
December 14, 2023 02:10 PM

Featured Stories

Cannes Lions
How to land your next job at Cannes

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

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Lindsay Rittenhouse
How to land your next job at Cannes
Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
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By:
E.J. Schultz
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
Top 5
The top 5 creative campaigns to know about right now
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By:
Tim Nudd
The top 5 creative campaigns to know about right now
Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
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By:
Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station