Attention shoppers
Published On
Feb 14, 2020
Description
BJ’s Wholesale Club was opening two new stores in a crowded market, and with no awareness Our insight that revealed the target audience prioritized entertainment spending, lead to a campaign that tried to deliver a launch in a more entertaining way, including crashing the biggest car parade in the country. The results beat their expectations and lead to more work for Noble People for BJ’s.

Credits
- Date
- Feb 14, 2020
- Agency :
- Noble People
- Creative :
- Terri & Sandy
- Client :
- BJ's Wholesale Club
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Industry
Project Type