The opening scenes of Audible’s new global campaign are like something out of a movie—or rather, a novel.

In one spot, a detective intently observes a board of evidence and connects dots in a dimly lit scene, with mysterious music playing in the background. In another, a sci-fi cyberspace war breaks out. Both scenes play out until something strange interrupts the visuals unfolding before the viewer: real life.

The spots depict what it’s like to immerse yourself in an audiobook or a podcast on Audible while doing everyday activities—commuting, exercising, cooking, cleaning, etc. 

Additional OOH visuals juxtapose both reality and a fictional world. The campaign was created across three continents with shoots in Brazil, Thailand and the U.K., blending CGI and shot visuals. Antoine Bardou-Jacquet directed the commercials. Fold7 was the creative agency.
 
The campaign, which launched Monday (June 3), will run in Australia, Brazil, Canada, France, Germany, Italy, India, Spain, the U.K. and the U.S.

“The audio category varies in countries around the world, but the campaign we’ve created marries use cases [for Audible]—commuting, exercising, doing household chores, walking your dog—with genres of content like science fiction, crime fiction, thrillers and comedy to show how Audible helps listeners unlock their imagination while elevating everyday moments,” Susan Jurevics, chief brand and international officer at Audible told Ad Age.

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