Hear Auld Lang Syne Played on Flute Glasses in This Beautiful Ad for Cava

Here's a beautiful and truly creative holiday video from Segura Viudas cava. Musician Eleanor Friedberger plays Auld Lang Syne on 1,000 flute glasses filled to varying levels with the cava, using just the glasses and two drumsticks. The audio (which also includes cello and keyboard) was recorded live as she played the glasses. The short film is the first time Friedberger (one half of indie rock duo The Firey Furnaces) has collaborated with a brand, and she looks like she's having a great time. Naked is the agency behind it, with direction by New York production company Good Look.

Hear Auld Lang Syne Played on Flute Glasses in This Beautiful Ad for Cava

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