Who Knew Driving a Station Wagon Could Be This Cool?
Saatchi Milan and Steve Ayson turn back the clock to reveal how one man got in a peculiar position
Editor's Pick
Tracing the final scene of a story back to its roots is a technique we've seen in spots before, and, in the hands of the right brand and talent, it can be a super successful formula. Toyota Europe pulls such a move, bringing in fresh stylistic touches, in this new spot out of Saatchi & Saatchi, Milan that helps to make a station wagon, the Toyota Auris Hybrid, look pretty damn cool. Directed by Steve Ayson, the ad opens on a man who finds himself in the remarkable position of witnessing a whale performing a majestic leap out of the water. But not before he bumps into a gorilla on horseback, a breakdancing yogi and other unusual characters. How did he get there? You'll just have to watch and see.
Credits
- Date
- Sep 04, 2013
- Brand :
- Toyota
- Client :
- Toyota
- Agency :
- Saatchi & Saatchi-Milan
- Executive Creative Director :
- Jason Romeyko
- Executive Creative Director :
- Agostino Toscana
- Creative Director :
- Luca Lorenzini
- Creative Director :
- Luca Pannese
- Art Director :
- Luca Pannese
- Copywriter :
- Luca Lorenzini
- Head of TV :
- Raffaella Scarpetti
- Producer :
- Erica Lora Lamia
- Director :
- Steve Ayson
- Director, Photography :
- Glynn Speekaert
- Editor :
- Vilma Conte
- Post Production :
- Xchanges
- Music :
- Sing Sing
- Sound Director :
- Top Digital
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